Year One - 2017

December 31

  • Birth
  • New Mum
  • Newborn
  • Pregnancy

Year One - 2017

By Claire Charlton

Year One - 2017

As 2017 draws to a close we reflect on what has been a truly amazing year. We spent three years developing a practical solution to the taboos that surround pregnancy, childbirth and beyond and, in March My Expert Midwife was born.

We moved into a lovely office and warehouse in our beautiful home county of Yorkshire and it was full steam ahead with processing orders and spreading the word about our products and their benefits. We were over the moon when boutique baby stores; Moda Bebe in Ilkley and The Baby Service in Surrey became stockists of the full range of products. Hypnobirthing practitioners and antenatal teachers have also fallen in love with the products and are actively promoting them to their groups/clients.

This year we have concentrated on the strengths and power of social media, we love your pictures that you send us of your hospital essentials, but what has truly blown us away and what we are so grateful for is when you ladies have delivered your babies and in your earliest postnatal hours/days you take the time to write us fantastic 5 star reviews, detailed reviews that are raw, real and honest. These reviews not only provide us with great feedback, but for ladies who are thinking about using the products, it provides them with confidence to purchase these items and understand how they might help them…..

‘Just wanted to thank you all so so much for giving me the best product I've ever used in my life!!!’

Spritz for Bits is absolutely amazing! So soothing and cooling after all the stretching and makes everything in those regions feel so much comfier! No Harm Nipple Balm is ace too and got me through my first week with a bubb with a tongue tie! But ladies you must try the peri prep oil- not 1 stitch needed this time after using this and I tore to pieces with my previous babies! Cannot recommend all these products enough!! Thank you so much My Expert Midwife!!

‘The Spritz for Bits is a lifesaver, thank you for such a great product.’

Fantastic Skin Elastic was superb on my dry itchy pregnancy skin & still lovely to use now post partum‘

‘I was dubious at ordering to start with and wondered if it was just a 'gimmick' well, I am so pleased I did. Spritz for Bits is amazing and I wouldn't be without it (wish I'd had it for my first!) I've even been using it in the bath for soothing reasons and would highly recommend it to all Mummy's to be’

No Harm Nipple Balm is awesome and helping my little one not get irritation around her mouth at the same time. Can't recommend it enough. Thanks team’

For every lady that has left a review, thank you, from the bottom of our hearts. As mummies we know how very precious your early post-natal time is and we greatly appreciate your time and love for the My Expert Midwife products.

When we launched, we of course had faith in our products and dreamed of awards,- but to actually achieve this in our first 9 months of launching feels truly fabulous! Below is a summary of awards we have achieved…..

Loved By Parents 2017 – Platinum -  Best Innovation Maternity – Best Maternity Product – Best Maternity Innovation

Mother & Baby 2018 – Best Breastfeeding Product (excl breast pumps)

Made for Mums 2018 – Shortlisted for Innovation of the Year, Breastfeeding Accessory, Pregnancy Skincare.

Yorkshire Choice Business Awards 2018 – Shortlisted for New Starter Business Of The Year, Business Woman Of The Year (Claire Charlton & Lesley Gilchrist)

We couldn’t be prouder of the above accolades.

We feel strongly that with the responsibility of a business comes the responsibility of supporting charity so we have chosen to support locally La Leche League  and nationally Kicks Count.  These charities provided invaluable information and support that we are keen to support.

The time has now come to take a small step back from our day jobs of private midwifery and specialist pregnancy massage so we can give the products and business the time they truly deserve. We could thank so many people, but our biggest thanks has to go to you, our customers, and to our amazingly supportive husbands. Without them, all of this would not be possible.

We are hugely excited for what 2018 holds and we can’t wait to expand the My Expert Midwife team.

#letsbehonest thank you all for your continued custom and support. We wish you all the very best for 2018. X

Good health & happiness, Claire & Lesley xx

Founders, My Expert Midwife.