{"title":"20% off selected products","description":"\u003cp\u003eEvery new mum and mum-to-be deserves to feel looked after. Shop a selection of our best-loved gift sets and everyday essentials for pregnancy and postpartum, all developed by our expert midwives.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow 20% off until 26th July - add the code TWENTY at checkout.\u003c\/p\u003e","products":[{"product_id":"spritz-for-bits","title":"Spritz for Bits 100ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-end=\"182\" data-start=\"123\"\u003eThe \u003cem data-end=\"130\" data-start=\"120\"\u003eultimate\u003c\/em\u003e hospital bag essential and hands-down one of the best baby shower gifts you can give (or receive!). 🎁✨\u003c\/p\u003e\n\u003cp data-end=\"182\" data-start=\"123\"\u003eMeet your new post-birth bestie. \u003cstrong data-end=\"236\" data-start=\"217\"\u003eSpritz for Bits\u003c\/strong\u003e is the must-have perineal spray designed to soothe soreness, reduce swelling, and support healing after childbirth – no matter how you deliver.\u003c\/p\u003e\n\u003cp data-start=\"236\" data-end=\"500\"\u003eLet’s be real: childbirth is incredible... but also a bit rough on your bits. Even if you don’t experience tearing or need stitches, stretching, swelling and bruising are pretty par for the course (you \u003cem data-start=\"439\" data-end=\"444\"\u003edid\u003c\/em\u003e just bring a whole human into the world, after all 💪).\u003c\/p\u003e\n\u003cp data-start=\"502\" data-end=\"703\"\u003eThat’s where \u003cstrong data-start=\"515\" data-end=\"534\"\u003eSpritz for Bits\u003c\/strong\u003e comes in – a \u003cstrong\u003emidwife-developed,\u003c\/strong\u003e \u003cstrong data-start=\"569\" data-end=\"585\"\u003emum-approved\u003c\/strong\u003e, and \u003cstrong data-start=\"591\" data-end=\"614\"\u003emulti-award-winning\u003c\/strong\u003e perineal spray designed to bring soothing relief when and where you need it most.\u003c\/p\u003e\n\u003cp data-start=\"502\" data-end=\"703\"\u003e✔️ Safe to use during pregnancy and right after birth\u003cbr data-end=\"661\" data-start=\"658\"\u003e✔️ Great for perineal tears, grazes, and general soreness\u003cbr data-end=\"721\" data-start=\"718\"\u003e✔️ Helps to moisturize and soothe C-section scars (once your dressing is off and healing has begun)\u003c\/p\u003e\n\u003cp data-start=\"705\" data-end=\"749\"\u003e🌿 Packed with natural ingredients like \u003cstrong data-end=\"431\" data-start=\"419\"\u003elavender\u003c\/strong\u003e (to calm), \u003cstrong data-end=\"459\" data-start=\"443\"\u003etea tree oil\u003c\/strong\u003e (for antibacterial support), and \u003cstrong data-end=\"508\" data-start=\"493\"\u003ewitch hazel\u003c\/strong\u003e (to cool and heal), this refreshing spray brings gentle relief exactly where you need it most.\u003c\/p\u003e\n\u003cp data-start=\"1209\" data-end=\"1353\"\u003e💧 Just spray and go – no touching, no fuss\u003cbr data-start=\"1252\" data-end=\"1255\"\u003e👜 Add it to your \u003cstrong data-start=\"1273\" data-end=\"1299\"\u003ehospital bag checklist\u003c\/strong\u003e\u003cbr data-start=\"1299\" data-end=\"1302\"\u003e🎀 Or gift it to a mama-to-be who deserves some TLC\u003c\/p\u003e\n\u003cp data-end=\"1516\" data-start=\"1355\"\u003eBecause when it comes to post-birth recovery, \u003cstrong data-end=\"1441\" data-start=\"1401\"\u003eyou deserve all the comfort and care\u003c\/strong\u003e. Your body’s done something amazing – let’s help it feel that way, too. 💕\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55661950239107,"sku":"M04100100N","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Spritz_for_Bits_063ec2d0-2ee5-45da-99fa-0327e13f96d9.png?v=1761579059"},{"product_id":"stretch-mark-serum","title":"Stretch Mark Serum 150ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003e\u003cstrong\u003eHydrate, nourish, and care for your changing body – from bump to beyond.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour skin does a lot during pregnancy and birth – stretching, shifting, sometimes even scarring. Our \u003cstrong\u003eSoothing Stretch Mark Serum\u003c\/strong\u003e is here to support it every step of the way, offering deep hydration and gentle relief for tight, itchy, and sensitive skin.\u003c\/p\u003e\n\u003cp\u003eDeveloped by midwives and loved by mums, this \u003cstrong\u003eaward-winning\u003c\/strong\u003e natural serum is packed with powerful ingredients like:\u003c\/p\u003e\n\u003cp\u003e🌸 \u003cstrong\u003eGrapefruit, geranium, calendula \u0026amp; lavender\u003c\/strong\u003e – to calm, soften, and soothe\u003cbr\u003e💧 \u003cstrong\u003eVitamin E\u003c\/strong\u003e – for elasticity and skin repair\u003cbr\u003e🐝 \u003cstrong\u003eBeeswax\u003c\/strong\u003e – to lock in moisture and protect\u003c\/p\u003e\n\u003cp\u003eUse it during pregnancy to ease itchiness and help reduce the appearance of stretch marks, and after birth to keep skin nourished and comfortable. It’s also perfect for \u003cstrong\u003emassaging C-section scars\u003c\/strong\u003e (once healed) to improve skin texture and appearance.\u003c\/p\u003e\n\u003cp\u003e✨ Bonus: When massaged into your bump, the essential oils can even help ease constipation and encourage restful sleep.\u003c\/p\u003e\n\u003cp\u003e✔️ Safe for use during pregnancy and postpartum\u003cbr\u003e✔️ For belly, boobs, thighs – anywhere that’s feeling the stretch\u003cbr\u003e✔️ Natural, gentle, and deeply hydrating\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour skin’s doing something extraordinary. Treat it with the love it deserves.\u003c\/strong\u003e 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55662189904259,"sku":"M02200150N","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/3_e84c5e82-a087-4fa0-b59f-445592eb6f18.png?v=1768216443"},{"product_id":"nipple-balm","title":"Nipple Balm 30ml","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong data-end=\"202\" data-start=\"153\"\u003eFast relief. One-handed pump. 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It’s thoughtful, indulgent and entirely safe for pregnancy, the kind of \u003cem data-start=\"917\" data-end=\"931\"\u003enew mum gift\u003c\/em\u003e that feels as good as it looks.\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"1153\"\u003ePerfect for baby showers, maternity leave surprises or simply to say “you’re doing amazing”, this \u003cem data-start=\"1065\" data-end=\"1090\"\u003emidwife-made pamper set\u003c\/em\u003e brings glow, comfort and calm to every stage of her journey.\u003c\/p\u003e\n\u003cp data-start=\"1155\" data-end=\"1175\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1173\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1176\" data-end=\"1424\"\u003e\n\u003cli data-start=\"1176\" data-end=\"1260\"\u003e\n\u003cp data-start=\"1178\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1202\"\u003eSoak for Bits \u0026amp; Body:\u003c\/strong\u003e a mineral-rich bath soak for relaxation and recovery.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1261\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1263\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1263\" data-end=\"1285\"\u003eStretch Mark Serum:\u003c\/strong\u003e a deeply hydrating blend to keep skin supple and smooth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1424\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1424\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1368\"\u003eMini Nipple Balm:\u003c\/strong\u003e 100% natural award winning nipple balm.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1426\" data-end=\"1491\"\u003eAll beautifully boxed and ready to gift — no wrapping required.\u003c\/p\u003e\n\u003cp data-start=\"1493\" data-end=\"1641\"\u003e\u003cstrong data-start=\"1493\" data-end=\"1531\"\u003eMidwife-made. Mum Approved.\u003c\/strong\u003e\u003cbr data-start=\"1531\" data-end=\"1534\"\u003eThe perfect \u003cem data-start=\"1546\" data-end=\"1566\"\u003epregnancy gift set\u003c\/em\u003e for any mama-to-be who deserves a glow-up (hint: that’s all of them). 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":56064462291331,"sku":"M071570003C","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Glow_Mama_Glow_3e4af694-b989-49ee-8985-b16ca3223e29.png?v=1768216454"},{"product_id":"mama-to-be-giftset","title":"Mama to Be Gift Set","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-end=\"342\" data-start=\"283\"\u003e\u003cstrong data-end=\"340\" data-start=\"283\"\u003eBecause growing a tiny human deserves serious TLC. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"619\" data-start=\"344\"\u003e✨ \u003cstrong data-end=\"388\" data-start=\"346\"\u003eOne bundle. All the bump-to-baby care.\u003c\/strong\u003e\u003cbr data-end=\"391\" data-start=\"388\"\u003eThe \u003cem data-end=\"424\" data-start=\"395\"\u003eultimate pregnancy gift set\u003c\/em\u003e for any mum-to-be, lovingly packed with midwife-made mum approved products and spa-like calm. Thoughtful, beautiful and genuinely useful, it’s the kind of gift that says: \u003cem data-end=\"617\" data-start=\"593\"\u003eyou’ve got this, Mama.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"921\" data-start=\"621\"\u003eFrom bump to baby (and everything in between), this all-in \u003cem data-end=\"704\" data-start=\"680\"\u003ematernity skincare kit\u003c\/em\u003e offers soothing support for every stage — pregnancy, birth and recovery. Each product is naturally derived, dermatologically tested with pregnancy-safe ingredients and approved by actual midwives, so you can gift with complete confidence.\u003c\/p\u003e\n\u003cp data-end=\"1151\" data-start=\"923\"\u003eWhether you’re celebrating a baby shower, sending a maternity leave surprise or simply showing up for a friend who’s about to meet her little one, this gift set wraps up care, comfort and calm in one gorgeous reusable washbag.\u003c\/p\u003e\n\u003cp data-end=\"1173\" data-start=\"1153\"\u003e\u003cstrong data-end=\"1171\" data-start=\"1153\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1835\" data-start=\"1174\"\u003e\n\u003cli data-end=\"1270\" data-start=\"1174\"\u003e\n\u003cp data-end=\"1270\" data-start=\"1176\"\u003e\u003cstrong data-end=\"1206\" data-start=\"1176\"\u003eStretch Mark Serum (150ml):\u003c\/strong\u003e \u003cspan\u003eStretchmarks are the most incredible, natural thing and we love them but if you want to help reduce the appearance or itchiness this serum is the bomb. Plus, it smells - UH-MAZZZZ-ING.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1362\" data-start=\"1271\"\u003e\n\u003cp data-end=\"1362\" data-start=\"1273\"\u003e\u003cstrong data-end=\"1300\" data-start=\"1273\"\u003eSpritz for Bits (100ml):\u003c\/strong\u003e \u003cspan\u003e'The OG care for down there'. Instant relief from soreness + swelling before and after birth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1443\" data-start=\"1363\"\u003e\n\u003cp data-end=\"1443\" data-start=\"1365\"\u003e\u003cstrong data-end=\"1389\" data-start=\"1365\"\u003ePeri Prep Oil (30ml):\u003c\/strong\u003e \u003cspan\u003eI have to massage my WHAAAAT?? (Don't worry we've got your back. And your bits!) The contents of this little bottle can significantly reduce risk of tearing. 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