{"title":"Black Friday Offers","description":"\u003cp\u003eShop 20% off all our midwife-made gift sets and multipacks this Black Friday by adding the code BFCM26 at checkout. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhether they're at the start of their pregnancy journey, getting ready for the big day or just given birth, there's a curated gift to suit all stages.\u003c\/p\u003e","products":[{"product_id":"colostrum-harvesting-kit","title":"Colostrum Harvesting Kit","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eWEBSITE EXCLUSIVE - INCLUDES FREE WEBINAR!\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eLiquid gold, ready when your baby is.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eGet ready to feel confident and prepared with our midwife-developed Colostrum Harvesting Kit, designed to\u003cstrong\u003e help you collect and store your colostrum from 37 weeks of pregnancy.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eOften called “liquid gold”, \u003cstrong\u003ecolostrum is the nutrient-rich first milk your baby receives in the first few days after birth\u003c\/strong\u003e. It’s packed with antibodies and goodness your baby needs most in those early moments – and \u003cstrong\u003ecollecting it ahead of time is a great way to support your breastfeeding journey.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eWe’ll guide you through the process with our\u003cstrong\u003e 7-step midwife-written guide \u003c\/strong\u003e– because learning to hand express during pregnancy is a powerful, useful skill.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eEach kit includes:\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e🍼 5 x NHS-approved sterile syringes and caps\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e❄️ 5 x freezable labels for safe storage\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e📖 A step-by-step guide to colostrum harvesting\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e💛 A FULL-SIZE 30ml Nipple Balm (worth £12.50) to support expressing and breastfeeding\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e✔️ Safe to use from 37 weeks\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e✔️ Designed to support both you and baby\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e✔️ A thoughtful and practical addition to your birth prep kit\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🎥 Comes with FREE access to:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMidwife-led Colostrum Harvesting Masterclass\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003ePlease note: If you have a cervical stitch or have been diagnosed with a low-lying placenta\/placenta praevia, speak to your midwife or doctor before beginning colostrum harvesting.\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eBecause your body is already doing something amazing – we’re just here to help you feel ready.\u003c\/strong\u003e 💛\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55321417384323,"sku":"M071260013C","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Colostrum_Harvesting_7738acca-c565-44a0-84d0-7245ea70fdfa.png?v=1768215912"},{"product_id":"skin-stretching-trio","title":"Skin Stretching Trio","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eHydrate, nourish, and care for your changing body – from bump to beyond (now in a handy triple pack worth £45!).\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eYour skin does a lot during pregnancy and birth – stretching, shifting, sometimes even scarring. Our Soothing Stretch Mark Serum 150ml is here to support it every step of the way, offering deep hydration and gentle relief for tight, itchy, and sensitive skin.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDeveloped by midwives and loved by mums, this award-winning natural serum is packed with powerful ingredients like:\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e🌸 Grapefruit, geranium, calendula \u0026amp;amp; lavender – to calm, soften, and soothe\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e💧 Vitamin E – for elasticity and skin repair\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e🐝 Beeswax – to lock in moisture and protect\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eUse it during pregnancy to ease itchiness and help reduce the appearance of stretch marks, and after birth to keep skin nourished and comfortable. It’s also perfect for massaging C-section scars (once healed) to improve skin texture and appearance.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e✨ Bonus: When massaged into your bump, the essential oils can even help ease constipation and encourage restful sleep.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e✔️ Safe for use during pregnancy and postpartum\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e✔️ For belly, boobs, thighs – anywhere that’s feeling the stretch\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e✔️ Natural, gentle, and deeply hydrating\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eYour skin’s doing something extraordinary. Treat it with the love it deserves. 💛\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55755246829955,"sku":"M071540003C","price":43.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Skin_Stretching_Trio_9cd9a3e9-53c0-462b-930f-131ded363af1.png?v=1768216965"},{"product_id":"bum-balm-triple-pack","title":"Bum Balm Triple Pack","description":"\u003cp data-start=\"199\" data-end=\"246\"\u003e\u003cstrong data-start=\"199\" data-end=\"246\"\u003eGentle, soothing protection – from day one.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"248\" data-end=\"500\"\u003eDeveloped by midwives and packed with skin-loving ingredients, \u003cstrong\u003eour Bum Balm is your go-to barrier balm for every nappy change \u003c\/strong\u003e– starting from birth. It helps keep baby’s delicate skin clean, calm, and protected from irritation, soreness, and chafing.\u003c\/p\u003e\n\u003cp data-start=\"502\" data-end=\"708\"\u003eWith a \u003cstrong data-start=\"509\" data-end=\"541\"\u003erich-but-light serum texture\u003c\/strong\u003e that glides on easily (no dragging on sore skin), and a \u003cstrong data-start=\"598\" data-end=\"622\"\u003eone-handed dispenser\u003c\/strong\u003e perfect for wriggly or mid-meltdown moments, this balm is a true changing table hero.\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"1041\"\u003e💛 \u003cstrong data-start=\"713\" data-end=\"738\"\u003eMedical-grade lanolin\u003c\/strong\u003e – breathable barrier and soothing moisturiser\u003cbr data-start=\"784\" data-end=\"787\"\u003e🌻 \u003cstrong data-start=\"790\" data-end=\"812\"\u003eSunflower seed oil\u003c\/strong\u003e – rich in Vitamin E to nourish and protect\u003cbr data-start=\"855\" data-end=\"858\"\u003e🌼 \u003cstrong data-start=\"861\" data-end=\"882\"\u003eCalendula extract\u003c\/strong\u003e – calms redness and irritation\u003cbr data-start=\"913\" data-end=\"916\"\u003e🥥 \u003cstrong data-start=\"919\" data-end=\"934\"\u003eCoconut oil\u003c\/strong\u003e – deeply moisturising and antimicrobial\u003cbr data-start=\"974\" data-end=\"977\"\u003e🌰 \u003cstrong data-start=\"980\" data-end=\"1000\"\u003eSweet almond oil\u003c\/strong\u003e – softens and strengthens sensitive skin\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1225\"\u003e✔️ Suitable from \u003cstrong data-start=\"1060\" data-end=\"1071\"\u003enewborn\u003c\/strong\u003e\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e✔️ \u003cstrong data-start=\"1077\" data-end=\"1095\"\u003eFragrance-free\u003c\/strong\u003e, gentle \u0026amp; dermatologically tested\u003cbr data-start=\"1129\" data-end=\"1132\"\u003e✔️ \u003cstrong data-start=\"1135\" data-end=\"1161\"\u003ePaediatrician-approved\u003c\/strong\u003e \u0026amp; safe for \u003cstrong data-start=\"1173\" data-end=\"1194\"\u003eeczema-prone skin\u003c\/strong\u003e\u003cbr data-start=\"1194\" data-end=\"1197\"\u003e✔️ A little goes a long way!\u003c\/p\u003e\n\u003cp data-start=\"1227\" data-end=\"1358\"\u003e👜 \u003cstrong data-start=\"1230\" data-end=\"1242\"\u003ePro tip:\u003c\/strong\u003e Keep one in your changing bag, one at home, and one at the grandparents' – trust us, you’ll want it wherever your baby goes.\u003c\/p\u003e\n\u003cp data-start=\"1360\" data-end=\"1416\"\u003e\u003cstrong data-start=\"1360\" data-end=\"1413\"\u003eClean. Calm. Protected. Every change, every time.\u003c\/strong\u003e 💫\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55755273601411,"sku":"M071530003C","price":15.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Triple_Bum_Balm_d2c9cd4d-c53e-491f-b030-e55e1701e116.png?v=1768216885"},{"product_id":"ease-the-quease-triple-pack","title":"Ease the Quease Triple Pack","description":"\u003cp data-start=\"179\" data-end=\"260\"\u003e\u003cstrong data-start=\"179\" data-end=\"260\"\u003eSay hello to your early pregnancy essential - now in a triple pack!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"179\" data-end=\"260\"\u003e\u003cstrong data-start=\"179\" data-end=\"260\"\u003eNausea relief that actually gets you. Gentle, natural, and midwife-developed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"262\" data-end=\"502\"\u003e\u003cstrong data-start=\"305\" data-end=\"324\"\u003eEase the Quease\u003c\/strong\u003e is a \u003cem data-start=\"330\" data-end=\"349\"\u003emidwife-developed\u003c\/em\u003e, \u003cstrong data-start=\"351\" data-end=\"384\"\u003eginger \u0026amp; lemon flavoured melt\u003c\/strong\u003e designed to help ease nausea, boost energy, and support your wellbeing – especially in those early (and queasy) days.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"572\"\u003eMade with \u003cstrong data-start=\"514\" data-end=\"551\"\u003e97% naturally derived ingredients\u003c\/strong\u003e, each melt contains:\u003c\/p\u003e\n\u003cp data-start=\"574\" data-end=\"849\"\u003e🌿 \u003cstrong data-start=\"577\" data-end=\"587\"\u003eGinger\u003c\/strong\u003e – a time-tested natural remedy for nausea\u003cbr data-start=\"629\" data-end=\"632\"\u003e💊 \u003cstrong data-start=\"635\" data-end=\"659\"\u003eVitamins C, B6 \u0026amp; B12\u003c\/strong\u003e – to support energy metabolism, reduce fatigue, and keep you feeling more like \u003cem data-start=\"739\" data-end=\"744\"\u003eyou\u003c\/em\u003e\u003cbr data-start=\"744\" data-end=\"747\"\u003e🩸 \u003cstrong data-start=\"750\" data-end=\"765\"\u003eVitamin B12\u003c\/strong\u003e – supports red blood cell formation\u003cbr data-start=\"801\" data-end=\"804\"\u003e🥬 \u003cstrong data-start=\"807\" data-end=\"820\"\u003eVitamin C\u003c\/strong\u003e – helps with iron absorption\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"1042\"\u003e✔️ Safe to use from the very start of pregnancy\u003cbr data-start=\"898\" data-end=\"901\"\u003e✔️ Vegan-friendly \u0026amp; totally discreet – just pop a melt under your tongue\u003cbr data-start=\"973\" data-end=\"976\"\u003e✔️ Take up to three times a day alongside a healthy, balanced diet\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1335\"\u003eBecause let’s be honest – nausea and fatigue can hit hard, and they can \u003cem data-start=\"1116\" data-end=\"1124\"\u003ereally\u003c\/em\u003e affect how you feel, both physically and emotionally. \u003cstrong data-start=\"1179\" data-end=\"1198\"\u003eEase the Quease\u003c\/strong\u003e is here to offer gentle, natural support—so you can power through the day (or at least the morning) feeling a little more like yourself.\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1397\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1394\"\u003eYour pregnancy toolkit just got a whole lot brighter.\u003c\/strong\u003e 💛\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55780381131139,"sku":"M071520003C","price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/ETQ_Triple_Pack_2e8294f4-6bc5-4c9e-abe2-4a149fa8bbd3.png?v=1768217286"},{"product_id":"nipple-balm-triple-pack","title":"Nipple Balm Triple Pack","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-end=\"202\" data-start=\"153\"\u003e\u003cstrong data-end=\"202\" data-start=\"153\"\u003eFast relief. One-handed pump. Mum-life magic.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"374\" data-start=\"204\"\u003eSay goodbye to sore, cracked nipples with our \u003cstrong data-end=\"271\" data-start=\"250\"\u003emidwife-developed\u003c\/strong\u003e, \u003cstrong data-end=\"289\" data-start=\"273\"\u003emum-approved\u003c\/strong\u003e, and \u003cstrong data-end=\"318\" data-start=\"295\"\u003emulti-award-winning\u003c\/strong\u003e nipple balm – your breastfeeding sidekick from day one.\u003c\/p\u003e\n\u003cp data-end=\"548\" data-start=\"376\"\u003eDesigned for ease with a \u003cstrong data-end=\"426\" data-start=\"401\"\u003enifty one-handed pump\u003c\/strong\u003e, this balm glides on like a silky serum to soothe and protect sore, sensitive nipples without any dragging or discomfort.\u003c\/p\u003e\n\u003cp data-end=\"793\" data-start=\"550\"\u003eMade with just \u003cstrong data-end=\"609\" data-start=\"565\"\u003ethree 100% naturally derived ingredients\u003c\/strong\u003e:\u003cbr data-end=\"613\" data-start=\"610\"\u003e💧 \u003cstrong data-end=\"641\" data-start=\"616\"\u003eMedical-grade lanolin\u003c\/strong\u003e – creates a healing, breathable barrier\u003cbr data-end=\"684\" data-start=\"681\"\u003e🥥 \u003cstrong data-end=\"702\" data-start=\"687\"\u003eCoconut oil\u003c\/strong\u003e – deeply moisturises dry, irritated skin\u003cbr data-end=\"746\" data-start=\"743\"\u003e🌰 \u003cstrong data-end=\"769\" data-start=\"749\"\u003eSweet almond oil\u003c\/strong\u003e – nourishes and softens\u003c\/p\u003e\n\u003cp data-end=\"1086\" data-start=\"795\"\u003e💡 \u003cstrong data-end=\"823\" data-start=\"798\"\u003eOdourless \u0026amp; tasteless\u003c\/strong\u003e – so baby won’t notice a thing (and you don’t need to wipe it off before feeding)\u003cbr data-end=\"908\" data-start=\"905\"\u003e🍼 Safe from the first latch – and just as effective for \u003cstrong data-end=\"994\" data-start=\"965\"\u003epregnancy nipple soreness\u003c\/strong\u003e\u003cbr data-end=\"997\" data-start=\"994\"\u003e🤱 Totally safe to use throughout pregnancy, postpartum, and every stage of breastfeeding\u003c\/p\u003e\n\u003cp data-end=\"1164\" data-start=\"1088\"\u003e\u003cstrong data-end=\"1161\" data-start=\"1088\"\u003eBecause your nipples deserve comfort, care, and a little bit of love.\u003c\/strong\u003e 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55780417339779,"sku":"M071550003C","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Triple_Nipple_9e9386dd-b79a-4fff-9d03-056ea9367dae.png?v=1768216702"},{"product_id":"c-section-recovery-bundle","title":"C-Section Recovery Kit","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eGentle support, however your baby arrives.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWhether your C-section was planned or came as a surprise, this recovery kit provides thoughtful, midwife-approved care for your healing body. It’s designed to support scar care, ease soreness and help you recover with a little more comfort.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWhat’s inside:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e💛 Spritz for Bits – soothing and hydrating relief for tender areas\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🚰 Soak for Bits \u0026amp; Body – to ease muscle tension and promote healing\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🌼 Stretch Mark Serum – supports scar care and skin elasticity\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🎥 Comes with FREE access to:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMidwife-led C-Section Recovery Masterclass\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eAll neatly packed in our signature drawstring bag.\u003c\/span\u003e\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55799233937795,"sku":"M071440004C","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/C-Section_Recovery_caf1d274-d500-4abc-8657-6343e8e076e1.png?v=1768216657"},{"product_id":"postpartum-recovery-essentials","title":"Postpartum Recovery Essentials Kit","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eThe after-birth essentials\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003ePost-birth recovery is full of surprises – and not all of them are cute. This kit is built for the bits that really need looking after, with midwife-made products to support sore nipples, tender vulvas and everything in between. Recovery is different for everyone, but this bag has your back.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e💛 Spritz for Bits – cooling care for post-birth discomfort\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🚰 Soak for Bits – a gentle bath soak to help you unwind and heal\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🌼 Stretch Mark Serum – for skin that’s been through it all\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🍈 Nipple Balm – soothing, lanolin-rich care for breastfeeding support\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e✨ Midwife-led Breastfeeding Preparation Masterclass: guiding you through the breastfeeding basics and master positioning and latching for a smoother start with your baby.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eComes in a supportive little drawstring bag of postpartum goodness.\u003c\/span\u003e\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55800321180035,"sku":"M071450005C","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Postpartum_Recovery_Essentials_dfa477a2-754c-4f70-8459-c0505eeb3810.png?v=1768216501"},{"product_id":"glow-mama-glow","title":"Glow Mama Glow","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-start=\"293\" data-end=\"376\"\u003e\u003cstrong data-start=\"293\" data-end=\"374\"\u003eBecause growing a human is hard work and she deserves to glow through it. ✨\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"678\"\u003eMeet the \u003cem data-start=\"387\" data-end=\"412\"\u003eGlow Mama Glow Gift Set\u003c\/em\u003e: a decadent, midwife-made collection designed to nourish, restore and celebrate every mama-to-be. Beautifully boxed and filled with naturally derived, pregnancy-safe skincare, it’s the ultimate \u003cem data-start=\"602\" data-end=\"625\"\u003epregnancy pamper gift, \u003c\/em\u003e a moment of calm and care she’ll truly remember.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"965\"\u003eFrom a soothing soak to a bump-loving serum, each product has been created with expert care to support her changing body and wrap her senses in spa-like serenity. It’s thoughtful, indulgent and entirely safe for pregnancy, the kind of \u003cem data-start=\"917\" data-end=\"931\"\u003enew mum gift\u003c\/em\u003e that feels as good as it looks.\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"1153\"\u003ePerfect for baby showers, maternity leave surprises or simply to say “you’re doing amazing”, this \u003cem data-start=\"1065\" data-end=\"1090\"\u003emidwife-made pamper set\u003c\/em\u003e brings glow, comfort and calm to every stage of her journey.\u003c\/p\u003e\n\u003cp data-start=\"1155\" data-end=\"1175\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1173\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1176\" data-end=\"1424\"\u003e\n\u003cli data-start=\"1176\" data-end=\"1260\"\u003e\n\u003cp data-start=\"1178\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1202\"\u003eSoak for Bits \u0026amp; Body:\u003c\/strong\u003e a mineral-rich bath soak for relaxation and recovery.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1261\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1263\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1263\" data-end=\"1285\"\u003eStretch Mark Serum:\u003c\/strong\u003e a deeply hydrating blend to keep skin supple and smooth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1424\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1424\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1368\"\u003eMini Nipple Balm:\u003c\/strong\u003e 100% natural award winning nipple balm.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1426\" data-end=\"1491\"\u003eAll beautifully boxed and ready to gift — no wrapping required.\u003c\/p\u003e\n\u003cp data-start=\"1493\" data-end=\"1641\"\u003e\u003cstrong data-start=\"1493\" data-end=\"1531\"\u003eMidwife-made. Mum Approved.\u003c\/strong\u003e\u003cbr data-start=\"1531\" data-end=\"1534\"\u003eThe perfect \u003cem data-start=\"1546\" data-end=\"1566\"\u003epregnancy gift set\u003c\/em\u003e for any mama-to-be who deserves a glow-up (hint: that’s all of them). 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":56064462291331,"sku":"M071570003C","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/glow_mama_glow_main_image_b05fe2a4-a12b-4e16-b019-3106d5c105e5.png?v=1792401698"},{"product_id":"for-your-bits","title":"For Your Bits Gift Set","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-end=\"269\" data-start=\"233\"\u003e\u003cstrong data-end=\"267\" data-start=\"233\"\u003eLet’s talk about your bits. 🫣\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"271\"\u003eBecause nobody really does and they deserve some love, too.\u003c\/p\u003e\n\u003cp data-end=\"636\" data-start=\"336\"\u003eThis \u003cem data-end=\"374\" data-start=\"341\"\u003eexpert-backed Perineal Care Kit\u003c\/em\u003e is your go-to for prepping (and pampering) your perineum, before and after birth. Created by actual midwives, it’s packed with \u003cem data-end=\"545\" data-start=\"502\"\u003enaturally derived, spa-scented essentials\u003c\/em\u003e that make caring for your most delicate area feel less clinical and more like self-care.\u003c\/p\u003e\n\u003cp data-end=\"1113\" data-start=\"638\"\u003eUse the \u003cem data-end=\"661\" data-start=\"646\"\u003ePeri Prep Oil\u003c\/em\u003e during pregnancy to help your skin stay soft and supple, and reach for \u003cem data-end=\"750\" data-start=\"733\"\u003eSpritz for Bits\u003c\/em\u003e after birth for instant cooling comfort and calm. Add a handful of \u003cem data-end=\"840\" data-start=\"818\"\u003eSoak for Bits \u0026amp; Body\u003c\/em\u003e to warm water to ease soreness, soothe muscles and bring a moment of calm back to your day. Plus, you’ll get access to our \u003cem data-end=\"995\" data-start=\"964\"\u003eMidwife-Led Perineal Massage Webinar:\u003c\/em\u003e real talk from real experts who’ll guide you through what to expect and how to care for yourself with confidence.\u003c\/p\u003e\n\u003cp data-end=\"1243\" data-start=\"1115\"\u003eIt’s the \u003cem data-end=\"1160\" data-start=\"1124\"\u003eultimate “care for down there” kit, \u003c\/em\u003e a little bit practical, a lot empowering, and exactly what your body deserves.\u003c\/p\u003e\n\u003cp data-end=\"1265\" data-start=\"1245\"\u003e\u003cstrong data-end=\"1263\" data-start=\"1245\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1582\" data-start=\"1266\"\u003e\n\u003cli data-end=\"1340\" data-start=\"1266\"\u003e\n\u003cp data-end=\"1340\" data-start=\"1268\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1268\"\u003ePeri Prep Oil:\u003c\/strong\u003e Natural perineal massage oil to prepare for birth and reduce the risk of tearing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1411\" data-start=\"1341\"\u003e\n\u003cp data-end=\"1411\" data-start=\"1343\"\u003e\u003cstrong data-end=\"1362\" data-start=\"1343\"\u003eSpritz for Bits:\u003c\/strong\u003e The OG cooling mist for soothing postpartum relief.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1497\" data-start=\"1412\"\u003e\n\u003cp data-end=\"1497\" data-start=\"1414\"\u003e\u003cstrong data-end=\"1438\" data-start=\"1414\"\u003eSoak for Bits \u0026amp; Body: \u003c\/strong\u003eA decadent rich bath soak to calm, cleanse and restore (bonus: it smells like a spa!)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1582\" data-start=\"1498\"\u003e\n\u003cp data-end=\"1582\" data-start=\"1500\"\u003e\u003cstrong data-end=\"1521\" data-start=\"1500\"\u003ePeri Prep Webinar:\u003c\/strong\u003e Expert midwife-led guidance for birth prep and recovery.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1673\" data-start=\"1584\"\u003e\u003cstrong data-end=\"1616\" data-start=\"1584\"\u003eMidwife-made. Mum Approved.\u003c\/strong\u003e\u003cbr data-end=\"1619\" data-start=\"1616\"\u003eBecause your bits deserve better and so do you. 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":56424249622915,"sku":"M071600003C","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/ForYourBitsNEW.png?v=1768216314"},{"product_id":"the-birthday-bag","title":"The BIRTHday Bag - Hospital bag essentials","description":"\u003cp\u003e\u003cspan\u003ePacking your hospital bag? Don’t forget your birth-day essentials. This kit has your back (and your bits). Expert care meets spa-like calm, ready when you are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAll the award-winning, midwife-made support you need to feel confident, clean and cared for on the big day. This hospital bag hero is ready to go, complete with soothing products and expert guidance. Think of it as your BIRTH-day backup crew.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing our Iconic multi-award winning Spritz For Bits, Nipple Balm and Bum Balm in a gorgeous and very handy (and very wipeable) wash bag ready to pop straight into your hospital bag.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":56424399503747,"sku":"M071580005C","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/BIRTHdayBag.png?v=1768216211"},{"product_id":"relax-and-recover-bundle","title":"R\u0026R: The Ultimate Postpartum Recovery Set","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-start=\"230\" data-end=\"268\"\u003e\u003cstrong data-start=\"230\" data-end=\"266\"\u003eEXCLUSIVE to myexpertmidwife.com\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"270\" data-end=\"329\"\u003e\u003cstrong data-start=\"270\" data-end=\"327\"\u003eBecause recovery is not a luxury, it’s essential. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"331\" data-end=\"413\"\u003eYou’ve just done something incredible. Now it’s time to let us take care of you.\u003c\/p\u003e\n\u003cp data-start=\"415\" data-end=\"711\"\u003eThis \u003cem data-start=\"420\" data-end=\"450\"\u003eluxe postpartum recovery set\u003c\/em\u003e is your top-to-toe ritual in a bag, designed to restore, soothe and reset after birth. Thoughtfully curated with \u003cem data-start=\"564\" data-end=\"606\"\u003emidwife-made, naturally derived products\u003c\/em\u003e, it combines expert-led care with moments of calm, so you can truly reclaim your energy and wellbeing.\u003c\/p\u003e\n\u003cp data-start=\"713\" data-end=\"827\"\u003eHoused in a convenient washbag, this kit is perfect for your hospital bag or bedside table. Inside, you’ll find:\u003c\/p\u003e\n\u003cul data-start=\"829\" data-end=\"1190\"\u003e\n\u003cli data-start=\"829\" data-end=\"914\"\u003e\n\u003cp data-start=\"831\" data-end=\"914\"\u003e\u003cstrong data-start=\"831\" data-end=\"855\"\u003eSoak for Bits \u0026amp; Body: \u003c\/strong\u003eSumptuous bath salts to soothe, relax and heal. You're creating a tiny human, you deserve a gorgeous soak! Midwives orders . 🛀 (Bonus, your bathroom will smell like a spa!)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"915\" data-end=\"1004\"\u003e\n\u003cp data-start=\"917\" data-end=\"1004\"\u003e\u003cstrong data-start=\"917\" data-end=\"936\"\u003eSpritz for Bits: \u003c\/strong\u003e'The OG care for down there'. Instant relief from soreness + swelling before and after birth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1005\" data-end=\"1098\"\u003e\n\u003cp data-start=\"1007\" data-end=\"1098\"\u003e\u003cstrong data-start=\"1007\" data-end=\"1029\"\u003eStretch Mark Serum\u003c\/strong\u003e: \u003cspan\u003eStretchmarks are the most incredible, natural thing and we love them but if you want to help reduce the appearance or itchiness this Award Winning serum is our Midwives recommendation. Plus, it smells - UH-MAZZZZ-ING.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1099\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1101\" data-end=\"1190\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1120\"\u003eMischief Candle:\u003c\/strong\u003e a calming, spa-like candle to help you reclaim a moment of peace.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1192\" data-end=\"1390\"\u003e\u003cstrong data-start=\"1192\" data-end=\"1229\"\u003eMidwife-made. Mum Approved.\u003c\/strong\u003e\u003cbr data-start=\"1229\" data-end=\"1232\"\u003eA truly \u003cem data-start=\"1240\" data-end=\"1265\"\u003epostpartum recovery kit\u003c\/em\u003e that restores, nurtures, and celebrates you - because caring for yourself matters just as much as caring for your baby. 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":56424623604099,"sku":"M071650004C","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/R_R.png?v=1768216172"},{"product_id":"bathtime-bundle","title":"Bathtime Bundle Gift Set","description":"\u003cp data-end=\"334\" data-start=\"138\"\u003e\u003cstrong data-end=\"182\" data-start=\"138\"\u003eA dreamy duo (plus a little extra love).\u003c\/strong\u003e\u003cbr data-end=\"185\" data-start=\"182\"\u003eBathtime just got a whole lot gentler with this midwife-made, baby-safe bundle designed to care for both of you. Because mum deserves a moment too.\u003c\/p\u003e\n\u003cp data-end=\"660\" data-start=\"336\"\u003eInside, you’ll find our \u003cem data-end=\"385\" data-start=\"360\"\u003eBaby Wash, \u003c\/em\u003egentle enough for the tiniest newborn skin, yet effective for everyday messes and our \u003cem data-end=\"478\" data-start=\"468\"\u003eBum Balm\u003c\/em\u003e, a natural barrier for happy little bottoms. We’ve also tucked in a \u003cem data-end=\"574\" data-start=\"547\"\u003eMini Soak for Bits \u0026amp; Body\u003c\/em\u003e, the perfect way for Mum to reclaim five peaceful minutes (or as close as it gets).\u003c\/p\u003e\n\u003cp data-end=\"902\" data-start=\"662\"\u003eAll made with 100% natural ingredients and approved by actual midwives, so you can trust every drop. Safe from day one, suitable for sensitive skin, and beautifully packaged with a soft 100% cotton flannel for those special daily rituals.\u003c\/p\u003e\n\u003cp data-end=\"961\" data-start=\"904\"\u003eBecause caring for baby starts with caring for you too. 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Each product is naturally derived, dermatologically tested with pregnancy-safe ingredients and approved by actual midwives, so you can gift with complete confidence.\u003c\/p\u003e\n\u003cp data-end=\"1151\" data-start=\"923\"\u003eWhether you’re celebrating a baby shower, sending a maternity leave surprise or simply showing up for a friend who’s about to meet her little one, this gift set wraps up care, comfort and calm in one gorgeous reusable washbag.\u003c\/p\u003e\n\u003cp data-end=\"1173\" data-start=\"1153\"\u003e\u003cstrong data-end=\"1171\" data-start=\"1153\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1835\" data-start=\"1174\"\u003e\n\u003cli data-end=\"1270\" data-start=\"1174\"\u003e\n\u003cp data-end=\"1270\" data-start=\"1176\"\u003e\u003cstrong data-end=\"1206\" data-start=\"1176\"\u003eStretch Mark Serum (150ml):\u003c\/strong\u003e \u003cspan\u003eStretchmarks are the most incredible, natural thing and we love them but if you want to help reduce the appearance or itchiness this serum is the bomb. Plus, it smells - UH-MAZZZZ-ING.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1362\" data-start=\"1271\"\u003e\n\u003cp data-end=\"1362\" data-start=\"1273\"\u003e\u003cstrong data-end=\"1300\" data-start=\"1273\"\u003eSpritz for Bits (100ml):\u003c\/strong\u003e \u003cspan\u003e'The OG care for down there'. Instant relief from soreness + swelling before and after birth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1443\" data-start=\"1363\"\u003e\n\u003cp data-end=\"1443\" data-start=\"1365\"\u003e\u003cstrong data-end=\"1389\" data-start=\"1365\"\u003ePeri Prep Oil (30ml):\u003c\/strong\u003e \u003cspan\u003eI have to massage my WHAAAAT?? (Don't worry we've got your back. And your bits!) The contents of this little bottle can significantly reduce risk of tearing. Better prepped than sorry!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1516\" data-start=\"1444\"\u003e\n\u003cp data-end=\"1516\" data-start=\"1446\"\u003e\u003cstrong data-end=\"1468\" data-start=\"1446\"\u003eNipple Balm (10ml)\u003c\/strong\u003e: \u003cspan\u003eThis award-winning, 100% natural\u003c\/span\u003e\u003cspan\u003e balm can be used before and after breastfeeding or expressing, with no need to wipe off before feeding.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1587\" data-start=\"1517\"\u003e\n\u003cp data-end=\"1587\" data-start=\"1519\"\u003e\u003cstrong data-end=\"1538\" data-start=\"1519\"\u003eBum Balm (10ml): \u003c\/strong\u003e100% naturally derived - Soothing and healing little bums everywhere.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1681\" data-start=\"1588\"\u003e\n\u003cp data-end=\"1681\" data-start=\"1590\"\u003e\u003cstrong data-end=\"1616\" data-start=\"1590\"\u003eAll Better Balm (10ml):\u003c\/strong\u003e \u003cspan\u003eFrom cradle cap to those rough little cheeks, this balm’s got it covered.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1767\" data-start=\"1682\"\u003e\n\u003cp data-end=\"1767\" data-start=\"1684\"\u003e\u003cstrong data-end=\"1714\" data-start=\"1684\"\u003eSoak for Bits \u0026amp; Body (75g)\u003c\/strong\u003e \u003cspan\u003eSumptuous bath salts to soothe, relax and heal. You're creating a tiny human, you deserve a gorgeous soak! Midwives orders . 🛀 (Bonus, your bathroom will smell like a spa!)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1835\" data-start=\"1768\"\u003e\n\u003cp data-end=\"1835\" data-start=\"1770\"\u003e\u003cstrong data-end=\"1781\" data-start=\"1770\"\u003eWashbag:\u003c\/strong\u003e the perfect home for her midwife-made essentials and ready to pop in the hospital bag when it's time!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2028\" data-start=\"1837\"\u003e\u003cstrong data-end=\"1875\" data-start=\"1837\"\u003eMidwife-made. Mum Approved\u003c\/strong\u003e\u003cbr data-end=\"1878\" data-start=\"1875\"\u003eA truly nurturing \u003cem data-end=\"1914\" data-start=\"1896\"\u003enew mum gift set\u003c\/em\u003e that supports her journey from bump to baby — because she deserves every bit of love and care along the way. 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":56570999046531,"sku":"M071590009C","price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Mama_to_be_main_image.png?v=1792401551"},{"product_id":"bundle-of-joy","title":"Bundle of Joy","description":"\u003cp data-start=\"148\" data-end=\"213\"\u003e\u003cstrong data-start=\"148\" data-end=\"211\"\u003eBundle of Joy - all wrapped up in a cute drawstring bag. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"215\" data-end=\"245\"\u003e\u003cstrong data-start=\"215\" data-end=\"243\"\u003eOne bundle. So much joy. EXCLUSIVE to myexpertmidwife.com\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"247\" data-end=\"580\"\u003eCelebrate a new arrival with this \u003cem data-start=\"281\" data-end=\"316\"\u003emidwife-made, mum-approved bundle\u003c\/em\u003e — the perfect gift for new parents navigating the fourth trimester and beyond. Thoughtfully curated with natural, pregnancy- and baby-safe skincare, it supports both mum and baby from day one, helping soothe, heal, and bring a little calm back into their world.\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"873\"\u003eFrom post-birth recovery to baby’s delicate skin, this set has everything a new parent needs to feel a little more human — all beautifully presented in a handy, reusable drawstring bag. It’s the ultimate \u003cem data-start=\"786\" data-end=\"805\"\u003enew baby gift set\u003c\/em\u003e for showers, hospital visits, or simply to say “you’ve got this.”\u003c\/p\u003e\n\u003cp data-start=\"875\" data-end=\"895\"\u003e\u003cstrong data-start=\"875\" data-end=\"893\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"896\" data-end=\"1419\"\u003e\n\u003cli data-start=\"896\" data-end=\"983\"\u003e\n\u003cp data-start=\"898\" data-end=\"983\"\u003e\u003cstrong data-start=\"898\" data-end=\"928\"\u003eSoak for Bits \u0026amp; Body (75g):\u003c\/strong\u003e a mineral-rich bath soak to restore calm and ease.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"984\" data-end=\"1053\"\u003e\n\u003cp data-start=\"986\" data-end=\"1053\"\u003e\u003cstrong data-start=\"986\" data-end=\"1008\"\u003eNipple Balm (30ml):\u003c\/strong\u003e 100% natural care for sore, dry nipples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1054\" data-end=\"1154\"\u003e\n\u003cp data-start=\"1056\" data-end=\"1154\"\u003e\u003cstrong data-start=\"1056\" data-end=\"1086\"\u003eStretch Mark Serum (150ml):\u003c\/strong\u003e deeply hydrating for belly, hips, and anywhere skin needs love.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1155\" data-end=\"1234\"\u003e\n\u003cp data-start=\"1157\" data-end=\"1234\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1184\"\u003eSpritz for Bits (100ml): \u003c\/strong\u003ecooling, soothing mist for post-birth relief.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1235\" data-end=\"1314\"\u003e\n\u003cp data-start=\"1237\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1256\"\u003eBum Balm (10ml):\u003c\/strong\u003e gentle barrier cream to protect baby’s delicate skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1315\" data-end=\"1419\"\u003e\n\u003cp data-start=\"1317\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1317\" data-end=\"1343\"\u003eAll Better Balm (10ml): \u003c\/strong\u003emultitasking balm for mum or baby, for bumps, scrapes, and dry patches.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1421\" data-end=\"1598\"\u003e\u003cstrong data-start=\"1421\" data-end=\"1459\"\u003eMidwife-made. Mum approved.\u003c\/strong\u003e\u003cbr data-start=\"1459\" data-end=\"1462\"\u003eThe \u003cem data-start=\"1466\" data-end=\"1496\"\u003eperfect gift for new parents\u003c\/em\u003e, bringing practical support, comfort, and a little joy to those first magical (and messy) weeks. 💛\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":56575313117571,"sku":"M071660007C","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Bundle_of_Joy_852f4d34-e3fe-4633-8469-c482a2238d31.png?v=1768216261"},{"product_id":"the-motherload-giftset","title":"The Motherload","description":"\u003cp data-end=\"206\" data-start=\"145\"\u003e\u003cstrong data-end=\"204\" data-start=\"145\"\u003eThe Motherload - the ultimate gift for mum and baby. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"547\" data-start=\"208\"\u003eLooking for a truly show-stopping gift? Meet \u003cem data-end=\"269\" data-start=\"253\"\u003eThe Motherload\u003c\/em\u003e - our most generous, joy-filled, midwife-made bundle, thoughtfully curated for every stage of motherhood. From first flutters to post-birth recovery and Newborn cuddles, it’s packed with everything she needs (and didn’t know she needed), all in one beautifully presented set.\u003c\/p\u003e\n\u003cp data-end=\"799\" data-start=\"549\"\u003eThis is more than a gift, it’s a celebration of her journey. Spa-day vibes, expert care, and a whole lot of \u003cem data-end=\"677\" data-start=\"658\"\u003e“you’ve got this”\u003c\/em\u003e all wrapped up in one brilliant bundle. 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Plus, it smells - UH-MAZZZZ-ING.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1047\" data-end=\"1285\"\u003e\u003cstrong data-start=\"1047\" data-end=\"1085\"\u003eMidwife-made. 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