{"title":"New Mum Gifts","description":"\u003cp\u003eOur in-house midwives have collated these bespoke kits, perfect for when you're shopping for a specific trimester or just wanting to treat that mum-to-be to something special!\u003c\/p\u003e","products":[{"product_id":"c-section-recovery-bundle","title":"C-Section Recovery Kit","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eGentle support, however your baby arrives.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWhether your C-section was planned or came as a surprise, this recovery kit provides thoughtful, midwife-approved care for your healing body. It’s designed to support scar care, ease soreness and help you recover with a little more comfort.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWhat’s inside:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e💛 Spritz for Bits – soothing and hydrating relief for tender areas\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🚰 Soak for Bits \u0026amp; Body – to ease muscle tension and promote healing\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🌼 Stretch Mark Serum – supports scar care and skin elasticity\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🎥 Comes with FREE access to:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMidwife-led C-Section Recovery Masterclass\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eAll neatly packed in our signature drawstring bag.\u003c\/span\u003e\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55799233937795,"sku":"M071440004C","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/C-Section_Recovery_caf1d274-d500-4abc-8657-6343e8e076e1.png?v=1768216657"},{"product_id":"postpartum-recovery-essentials","title":"Postpartum Recovery Essentials Kit","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eThe after-birth essentials\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003ePost-birth recovery is full of surprises – and not all of them are cute. This kit is built for the bits that really need looking after, with midwife-made products to support sore nipples, tender vulvas and everything in between. Recovery is different for everyone, but this bag has your back.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e💛 Spritz for Bits – cooling care for post-birth discomfort\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🚰 Soak for Bits – a gentle bath soak to help you unwind and heal\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🌼 Stretch Mark Serum – for skin that’s been through it all\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e🍈 Nipple Balm – soothing, lanolin-rich care for breastfeeding support\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e✨ Midwife-led Breastfeeding Preparation Masterclass: guiding you through the breastfeeding basics and master positioning and latching for a smoother start with your baby.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eComes in a supportive little drawstring bag of postpartum goodness.\u003c\/span\u003e\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":55800321180035,"sku":"M071450005C","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Postpartum_Recovery_Essentials_dfa477a2-754c-4f70-8459-c0505eeb3810.png?v=1768216501"},{"product_id":"relax-and-recover-bundle","title":"R\u0026R: The Ultimate Postpartum Recovery Set","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-start=\"230\" data-end=\"268\"\u003e\u003cstrong data-start=\"230\" data-end=\"266\"\u003eEXCLUSIVE to myexpertmidwife.com\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"270\" data-end=\"329\"\u003e\u003cstrong data-start=\"270\" data-end=\"327\"\u003eBecause recovery is not a luxury, it’s essential. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"331\" data-end=\"413\"\u003eYou’ve just done something incredible. Now it’s time to let us take care of you.\u003c\/p\u003e\n\u003cp data-start=\"415\" data-end=\"711\"\u003eThis \u003cem data-start=\"420\" data-end=\"450\"\u003eluxe postpartum recovery set\u003c\/em\u003e is your top-to-toe ritual in a bag, designed to restore, soothe and reset after birth. Thoughtfully curated with \u003cem data-start=\"564\" data-end=\"606\"\u003emidwife-made, naturally derived products\u003c\/em\u003e, it combines expert-led care with moments of calm, so you can truly reclaim your energy and wellbeing.\u003c\/p\u003e\n\u003cp data-start=\"713\" data-end=\"827\"\u003eHoused in a convenient washbag, this kit is perfect for your hospital bag or bedside table. Inside, you’ll find:\u003c\/p\u003e\n\u003cul data-start=\"829\" data-end=\"1190\"\u003e\n\u003cli data-start=\"829\" data-end=\"914\"\u003e\n\u003cp data-start=\"831\" data-end=\"914\"\u003e\u003cstrong data-start=\"831\" data-end=\"855\"\u003eSoak for Bits \u0026amp; Body: \u003c\/strong\u003eSumptuous bath salts to soothe, relax and heal. You're creating a tiny human, you deserve a gorgeous soak! Midwives orders . 🛀 (Bonus, your bathroom will smell like a spa!)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"915\" data-end=\"1004\"\u003e\n\u003cp data-start=\"917\" data-end=\"1004\"\u003e\u003cstrong data-start=\"917\" data-end=\"936\"\u003eSpritz for Bits: \u003c\/strong\u003e'The OG care for down there'. Instant relief from soreness + swelling before and after birth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1005\" data-end=\"1098\"\u003e\n\u003cp data-start=\"1007\" data-end=\"1098\"\u003e\u003cstrong data-start=\"1007\" data-end=\"1029\"\u003eStretch Mark Serum\u003c\/strong\u003e: \u003cspan\u003eStretchmarks are the most incredible, natural thing and we love them but if you want to help reduce the appearance or itchiness this Award Winning serum is our Midwives recommendation. Plus, it smells - UH-MAZZZZ-ING.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1099\" data-end=\"1190\"\u003e\n\u003cp data-start=\"1101\" data-end=\"1190\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1120\"\u003eMischief Candle:\u003c\/strong\u003e a calming, spa-like candle to help you reclaim a moment of peace.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1192\" data-end=\"1390\"\u003e\u003cstrong data-start=\"1192\" data-end=\"1229\"\u003eMidwife-made. Mum Approved.\u003c\/strong\u003e\u003cbr data-start=\"1229\" data-end=\"1232\"\u003eA truly \u003cem data-start=\"1240\" data-end=\"1265\"\u003epostpartum recovery kit\u003c\/em\u003e that restores, nurtures, and celebrates you - because caring for yourself matters just as much as caring for your baby. 💛\u003c\/p\u003e\n\u003c\/div\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":56424623604099,"sku":"M071650004C","price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/R_R.png?v=1768216172"},{"product_id":"the-motherload-giftset","title":"The Motherload","description":"\u003cp data-end=\"206\" data-start=\"145\"\u003e\u003cstrong data-end=\"204\" data-start=\"145\"\u003eThe Motherload - the ultimate gift for mum and baby. 💛\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"547\" data-start=\"208\"\u003eLooking for a truly show-stopping gift? Meet \u003cem data-end=\"269\" data-start=\"253\"\u003eThe Motherload\u003c\/em\u003e - our most generous, joy-filled, midwife-made bundle, thoughtfully curated for every stage of motherhood. From first flutters to post-birth recovery and Newborn cuddles, it’s packed with everything she needs (and didn’t know she needed), all in one beautifully presented set.\u003c\/p\u003e\n\u003cp data-end=\"799\" data-start=\"549\"\u003eThis is more than a gift, it’s a celebration of her journey. Spa-day vibes, expert care, and a whole lot of \u003cem data-end=\"677\" data-start=\"658\"\u003e“you’ve got this”\u003c\/em\u003e all wrapped up in one brilliant bundle. Perfect for baby showers, hospital visits, or just because she deserves it all.\u003c\/p\u003e\n\u003cp data-end=\"821\" data-start=\"801\"\u003e\u003cstrong data-end=\"819\" data-start=\"801\"\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1334\" data-start=\"822\"\u003e\n\u003cli data-end=\"937\" data-start=\"822\"\u003e\n\u003cp data-end=\"937\" data-start=\"824\"\u003e\u003cstrong data-end=\"868\" data-start=\"824\"\u003eOur full range of Full-size products:\u003c\/strong\u003e nourishing, natural, midwife-approved skincare \u0026amp; supplements for mum and baby.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1023\" data-start=\"938\"\u003e\n\u003cp data-end=\"1023\" data-start=\"940\"\u003e\u003cstrong data-end=\"956\" data-start=\"940\"\u003e3 Mini Balms:\u003c\/strong\u003e Nipple Balm, Bum Balm, and All Better Balm for on-the-go care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1153\" data-start=\"1086\"\u003e\n\u003cp data-end=\"1153\" data-start=\"1088\"\u003e\u003cstrong data-end=\"1110\" data-start=\"1088\"\u003eTHE MOTHERLOAD tote bag:\u003c\/strong\u003e perfect for daily Motherhood (Fits almost everything bar the kitchen sink!)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1247\" data-start=\"1154\"\u003e\n\u003cp data-end=\"1247\" data-start=\"1156\"\u003e\u003cstrong data-end=\"1189\" data-start=\"1156\"\u003eMischief Candle:\u003c\/strong\u003e a calming, spa-like addition to her self-care ritual.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1334\" data-start=\"1248\"\u003e\n\u003cp data-end=\"1334\" data-start=\"1250\"\u003e\u003cstrong data-end=\"1276\" data-start=\"1250\"\u003eAntenatal Class Access: \u003c\/strong\u003eexpert guidance and confidence for the journey ahead.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1514\" data-start=\"1336\"\u003e\u003cstrong data-end=\"1374\" data-start=\"1336\"\u003eMidwife-made. Natural. Joy-filled.\u003c\/strong\u003e\u003cbr data-end=\"1377\" data-start=\"1374\"\u003eFrom bump to baby, \u003cem data-end=\"1412\" data-start=\"1396\"\u003eThe Motherload\u003c\/em\u003e is the ultimate “you’ve got this” gift — big, beautiful, and thoughtful, because she’s worth it. 💛\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":56575463752067,"sku":"M071670020C","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/The_Motherload_1cbb05ad-d8fc-46bc-84b4-3bf12bc135a9_1.jpg?v=1782309109"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/collections\/Postpartum_Recovery_Essentials_a0202fe4-c29c-492d-a832-e672d1a95c4b.png?v=1792948625","url":"https:\/\/myexpertmidwife.com\/collections\/pregnancy-gifts-copy.oembed","provider":"My Expert Midwife","version":"1.0","type":"link"}