Conception a love story campaign hero image

"Conception: A Love Story" isn’t your typical fairytale—it’s a journey that involves patience, science, and a whole lot of heart. At My Expert Midwife, we’re here to help make that journey a little easier, whether it’s with expert advice, products you can trust, or just the reassurance that you’re not doing this alone. ​ ​ It’s not about the ‘perfect’ moment or the ‘perfect’ plan—it’s about showing up with love, hope, and the right support, one ovulation cycle at a time.

Read more from our midwives about the early stages:

Ovulation 101

'Ovulation occurs when one of your ovaries releases a mature ‘egg’ from one of its follicles as the levels of oestrogen and luteinising hormone (LH) in your body peak. The egg then travels through the fallopian tube, where it can be fertilised by sperm.'

Read MoreGettyImages-1089003018.jpg__PID:0c17301b-1f31-4138-9a21-c02f117fedd9

You’re pregnant! What happens next?

'Usually, it is in the first trimester when you realise you’re pregnant; you may have a missed period or have other symptoms, such as sickness or tiredness, which lead you to taking a pregnancy test. '

Read Morepregnancy test pregnant expecting new mum

The ups and downs of conception

'Planning to get pregnant should be fun and not a chore but, if you have been trying without it happening for a while, both of you may be starting to feel the stress creeping in.'

Read MoreGettyImages-1089003018.jpg__PID:0c17301b-1f31-4138-9a21-c02f117fedd9

Myth Busters

'Long-term contraception will negatively impact your fertility.'
False -
whether you’re on the pill, have an implant, an IUD (the coil) or the injection, the evidence suggests that there is no permanent impact on your fertility, it may just take several months for your body to return to normal.

'Male infertility is rare.'
False -
1 in 20 men worldwide face fertility challenges.

'Infertility is erectile dysfunction.'
False - 
infertility can be a result of various factors besides erectile dysfunction, such as sperm quality.

Recommended products:

All-In-One Pregnancy Supplement
All-In-One Pregnancy Supplement
All-In-One Pregnancy Supplement
All-In-One Pregnancy Supplement
All-In-One Pregnancy Supplement
All-In-One Pregnancy Supplement
All-In-One Pregnancy Supplement
All-In-One Pregnancy Supplement
All-In-One Pregnancy Supplement
All-In-One Pregnancy Supplement

All-In-One Pregnancy Supplement

£13.50
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men
pre-conception supplement men

pre-conception supplement men

£9.85
Pregnancy Pamper Duo
Pregnancy Pamper Duo
Pregnancy Pamper Duo
Pregnancy Pamper Duo
Pregnancy Pamper Duo
Pregnancy Pamper Duo

Pregnancy Pamper Duo

£30.00

We'd love to hear about your journey! Use #ConceptionALoveStory to be featured.