Breastfeeding Preparation + The Early Days On Demand Webinar

In this webinar we talk you through how your body prepares to breastfeed your growing baby and discuss the amazing properties of breastmilk - it’s not just food it’s medicine!

We explain why skin-to-skin contact at birth is so important, and how frequent feeds in the first day’s help get things off to a good start. We demonstrate how to comfortably latch your baby on for a feed and take you through a range of feeding positions, which can build confidence. We also explain what to do if you experience issues such as soreness.

This webinar is excluded from any discounts or offers. 

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How does it work?

  • Our webinars are pre-recorded and are to be watched online - so you will need a laptop/iPad/phone and an internet connection.

  • Once you have purchased your webinar, you will be emailed a link to acess the class. Once you have clicked the link, you will be asked to log into your account and at the top of the screen you will see a link to "watch webinar".

  • Each webinar will be 30 - 60 minutes long so you can join wherever you are, at home, in the garden or even in your lunch hour.

  • Each webinar is delivered by one of our registered midwives.

  • Our antenatal and postnatal classes are based on the latest evidence-based information, some of that information is only relevant to UK based maternity services and may not align with maternity services provided in other countries.

  • Bookings for this course are subject to our Terms and Conditions, including the Consumer Rights Act 2015, full details of which are available HERE

Why choose us?

100% midwife led

  • Our webinars are taught exclusively by registered midwives: experts in every area of maternity care. No one has more experience with the pregnancy and parenting journey than midwives.
  • Midwifery is a highly regulated profession ensuring unparalleled knowledge and experience. You can feel confident that the information provided is well rounded and evidence based.

helping you to enjoy the journey

  • What you will learn is modern, evidence based, practical and anti-fluff.
  • You will feel informed and confident in being able to make the right decisions for yourself and your baby during both pregnancy and birth.
  • We will help to replace any anxiety about the unknown of childbirth with excitement and anticipation for your birth.

what will

you learn?

  • how your body prepares for breastfeeding
  • why is breastmilk so amazing?
  • skin-to-skin and starting your breastfeeding relationship
  • how to latch successfully
  • understanding nipple tenderness


Whilst most of this webinar is laying the foundation for understanding how your body and breasts will produce breastmilk, it would be helpful to you if you had a teddy or doll so you can follow the practical demonstration of feeding positions.

we have a number of delivery options depending on how quickly you would like to receive your order and where you need it to be sent

All orders received by 2pm will be dispatched the same day. Orders received after 2pm will be processed and dispatched the next working day.

Please note that our warehouse does not operate on weekends or bank holidays. All orders received after 2pm on a Friday will be dispatched on the following Monday, or the Tuesday of a bank holiday weekend.

Same day dispatch if ordered before 2pm Monday - Friday, £3.50 for all orders under £30

Orders must be placed before 1.30pm Monday – Thursday to be dispatched the same day for delivery the next working day (before 5pm). Orders placed after 1.30pm on a Friday will be dispatched on Monday.

For free tracked delivery to the Republic of Ireland please visit

We offer European and International Tracked/Signed For Delivery.

International deliveries to some countries continue to face short delays, particularly where there are a lack of available transport links which may lengthen the normal delivery timescales.

International delivery is free on orders over £90.