{"product_id":"perineal-massage-essentials","title":"Perineal Massage Essentials","description":"\u003cp\u003e\u003cstrong\u003eOIL + DIGITAL MASTERCLASS IN ONE!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerineal massage is one of the best-kept secrets of birth prep: simple, science-backed and shown to help reduce the risk of tearing or needing an episiotomy. The catch? Most people are handed the oil and left to figure out the rest.\u003c\/p\u003e\n\u003cp\u003eThat's why we've introduced this kit: it pairs our award-winning Peri Prep oil with a midwife-led masterclass, so you can learn the technique from the experts. \u003c\/p\u003e\n\u003cp\u003eEach kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeri Prep Perineal Massage Oil\u003c\/strong\u003e - our midwife-made, mum-approved blend of nourishing natural and essential oils that hydrate, protect, and support your skin's natural elasticity. The clever controlled-flow bottle means no mess, no fuss and every drop goes exactly where it's needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn Demand Perineal Massage Midwife Masterclass\u003c\/strong\u003e - expert-led guidance on how to do it properly, safely and confidently with top tips for protecting your perineum during birth. Which means no guesswork and no awkward Googling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e✔️ Start from 35 weeks, 3-5 times a week\u003cbr\u003e✔️ Massage it in yourself or rope in your partner (teamwork makes the dream work!)\u003cbr\u003e✔️ Especially helpful for softening old scar tissue if this isn't your first rodeo\u003c\/p\u003e\n\u003cp\u003eBecause your bits deserve the best, and you deserve to know exactly what you're doing with them.\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":58219493523843,"sku":"M071810002C","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1783\/3649\/files\/Perineal_Massage_Essentials_8a90f7ed-0437-4452-b703-925dd0c88e88.jpg?v=1781098585","url":"https:\/\/myexpertmidwife.com\/products\/perineal-massage-essentials","provider":"My Expert Midwife","version":"1.0","type":"link"}