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advice

The Reticular Activating System, and the Nervous System Story Beneath Tokophobia, Anxiety and Depression by Lexi Oatley

advice

Postpartum Truths No-one Tells You

Becoming a parent is magical, exhausting, exhilarating and, let’s be honest, completely overwhelming. As a midwives, we’ve seen countless parents navigate the first weeks and months after birth, and there’s one thing we know for sure: no one prepares you for the real postpartum experience. Here are the truths that every new parent should hear straight from a midwife’s perspective.

baby

Embracing Your Natural Beauty

We’re here to celebrate your beautiful, natural body just as it is—not as someone else says it "should" be. Because let’s face it, growing a tiny human is nothing short of superhero-level epic. Pregnancy is a rollercoaster of wonder, excitement, and a whole load of body changes you probably didn’t see coming. Sure, there is the well-known stuff: bump, boobs, and that so-called pregnancy "glow" (if by glow they mean sweat, then yeah, you’ve nailed it). But then there are the sneaky little surprises—some annoying, some downright alarming.

delivery diaries

Maternity through the ages: customs and cultures

Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.