About Us

My Expert Midwife creates multi-award-winning skincare products and toiletries for pregnancy, new mums and babies. Designed by midwives, developed by aromatherapists and leading chemists and glowingly recommended by many thousands of mums, these products help to overcome the physical side-effects of pregnancy, childbirth, and being a new mum or baby.

Made by carefully blending safe and proven premium ingredients, including a wide range of natural botanicals, these products can soothe and calm soreness, as well as relieve many symptoms and physical side effects commonly experienced in pregnancy and after baby is born. We pride ourselves of thinking of everything, too – including packaging which delivers no-fuss, no spill application (even upside-down or one-handed).

Our Co-Founders

Lesley and Claire met through a mutual understanding of the reality of the physical recovery challenges that women faced and developed the range based on Lesley's vast experience of what women needed during pregnancy, childbirth and beyond.

They also both have experience of trauma when giving birth themselves, with two children each they also know what it’s like to be a pregnant mum and to have a newborn baby – all the joys, all the challenges.  

Lesley and Claire offer a lot of the answers to those challenges, thanks to their professional and personal experience. That’s why they worked together to design the original range of skincare products for pregnant women, mums and new babies. Since then, both the team and the product range have grown considerably.

Lesley Gilchrist

A highly qualified registered midwife who has worked in some of the largest teaching hospitals in Europe. She has extensive experience as a labour ward co-ordinator and as a community midwife, and is now an expert in pregnancy, childbirth and postnatal care with a particular interest in birth trauma.

Lesley featured in the Channel 4 drama documentary One Born Every Minute when she led a team of 12 midwives each nightshift in the delivery suite at Leeds General Infirmary. She also appeared as an expert on 1001 Things You Should Know, hosted by Sandy Toksvig.  

Lesley's Qualifications

  • BSc (Hons) Midwifery Studies
  • MSc in Clinical Research Methods (the effects and treatment of birth trauma, anxiety and depression) 
  • Postgraduate practitioner in newborn examination 
  • DipHE Nursing 
  • Registered with the Nursing & Midwifery Council 
  • Registered with Independent Midwives UK 
  • Registered KG Hypnobirthing teacher

Claire Charlton

A pre and post-natal and baby massage specialist, with a postgraduate diploma in oncology massage.  Inspired to get the best out of her second pregnancy and to research the best techniques for better bonding with her new baby, she discovered her flair for baby massage. Recognising the potential to really make a rewarding difference for other women both mentally and physically, she went on to train to specialise in this along with pregnancy and holistic massage.

Claire is passionate about educating women on the positive effects of touch and how even just a couple minutes of massage, be it self-massage, baby massage or engaging with a partner through massage can provide endless benefits. Also a huge advocate that massage should be inclusive for everyone and understanding the power of touch, Claire went on to study for her postgraduate diploma in Oncology massage.

Claire's Qualifications

  • ITEC Diploma in Holistic Massage
  • PGDip Oncology Massage 
  • APNT Well Mother Massage & Pregnancy Diploma
  • Baby massage instructor
  • Massage for Premature & Special Health Needs babies
  • Registered member of the Complementary Therapists Association

Our Investment in Quality

From the beginning we only wanted to develop products that women genuinely need and which would improve their experiences during pregnancy and childbirth.

My Expert Midwife products are therefore based on the proven and effective properties of essential oils and contain as few synthetic ingredients as possible to keep the product stable.

We know that the quality of our ingredients underpin their performance, so we ensure that only the highest grade are used to make our products.

Safety is as important as quality to us, therefore we involve our team of midwives, chemists and aromatherapy experts during the development of every product, to ensure that they not only work for you but are guaranteed to meet EU standards relating to use during pregnancy and the postnatal period.

We have spent time and effort ensuring that once the formula is perfect, you are able to dispense our product in the most effective and hygienic ways, unique to each product. For example, Spritz for Bits has a multi directional spray bottle that even works upside down, to reach the parts where it is needed the most and No Harm Nipple Balm has been especially provided with an airless one handed pump system to enable ease of use whilst ensuring hygiene is maintained.

Our Investment in our Products

Not tested on animals

Suitable for vegetarians

Free from palm oil

Free from plastic microbeads

Recyclable bottles

Made in UK

Our Investment in Customer Care

Our commitment to customer care extends beyond the products to the service that we provide.

Our dedicated customer care team is 100% customer focused to ensure we deliver a truly fantastic customer experience, and:-

  • We offer you free delivery, no quibbles return, free exchange service, same working day dispatch and a personalised next day watching service.
  • Our thoroughly trained and dedicated customer care team offer expert advice, with midwife support
  • We proactively follow up all customer engagement
  • We care

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