Guides & Checklists

Your pregnancy journey, covered.

From trimester checklists to hospital bag hacks and baby prep must-haves – we’ve packed everything you need into one place.

Your free perineal massage guide

Prepare for birth with our free perineal massage guide - simple steps to help reduce tearing and feel more confident during labour.

Trying to conceive guide

A handy fertility guide from our TTC Kit, covering male & female fertility, ovulation, and next steps if you need more help conceiving.

Breastfeeding support & advice for new mums

Breastfeeding can be rewarding but challenging. Our expert midwives share advice to support you from pregnancy through the early weeks as a new mum.

C-sections: Everything You Need To Know

Your complete midwife guide to having an elective C-section or adapting your recovery from having an emergency one, our midwives have you covered!

Helping you prepare + recover from a vaginal birth

Get expert midwife advice to help you prepare for birth, manage labour, recover, and feel confident as a new parent.

The essential guide to colostrum harvesting

Colostrum is the breast milk that your baby receives for the first few days after birth. Learn from our expert midwives how to harvest colostrum.

Preparing for birth: How to prepare for labour

Prepare for labour, birth, and life with a newborn with our step-by-step midwife guide, packed with expert tips to support your maternity journey.

Body changes in pregnancy - What to expect

Your body goes through many changes whilst your baby grows. You have to adapt pretty quickly to these changes which can affect you both physically and emotionally.

The Essential Hospital Bag Checklist

Use our handy hospital bag checklist to ensure you pack the hospital bag essentials, including your baby's and birthing partner's hospital bags.

How To Survive Morning Sickness

Up to 80% of women experience some nausea and/or vomiting during pregnancy. Here our midwives give their expert tips on how to ease it.

How To Do Perineal Massage & Why You Should Try It

85% of women will sustain perineal trauma during vaginal birth. This guide will teach you how to do perineal massage to reduce the risk of tearing.

Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.