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Smart skincare for every stage.

From the first flutter to the fourth trimester, our award-winning products are packed with powerful, natural ingredients and made by midwives who get it. Real solutions, no fluff – because you deserve skincare that works as hard as you do.

Best Sellers

Spritz for Bits

Spritz for Bits

£14.95
Soak for Bits & Body 750g

Soak for Bits & Body 750g

£24.50
All-In-One Pregnancy Supplements

All-In-One Pregnancy Supplements

£13.50
Ease the Quease

Ease the Quease

£16.50
Peri Prep Perineal Massage Oil

Peri Prep Perineal Massage Oil

£14.50
Nipple Balm

Nipple Balm

£12.50
Colostrum Harvesting Kit

Colostrum Harvesting Kit

£22.95
Stretch Mark Serum

Stretch Mark Serum

£16.95
Dribble Defence | Baby Skin Barrier Cream

Dribble Defence | Baby Skin Barrier Cream

£6.95
Baby Wash

Baby Wash

£7.95
Bum Balm

Bum Balm

£7.95
Nipple Balm Triple Pack

Nipple Balm Triple Pack

£32.00
All-in-One Pregnancy Supplements Triple Pack

All-in-One Pregnancy Supplements Triple Pack

£35.00
Ease the Quease Triple Pack

Ease the Quease Triple Pack

£40.00
Bum Balm Triple Pack

Bum Balm Triple Pack

£22.00
Skin Stretching Trio

Skin Stretching Trio

£40.00
Early Pregnancy Essentials

Early Pregnancy Essentials

£40.00
Third Trimester Essentials

Third Trimester Essentials

£55.00
Second Trimester Essentials

Second Trimester Essentials

£40.00
Pregnancy Pamper Duo

Pregnancy Pamper Duo

£30.00
Just For Bits Duo

Just For Bits Duo

£28.00
Newborn Starter Set

Newborn Starter Set

£25.00
Mum to Be Collection

Mum to Be Collection

£64.95
Ultimate Collection

Ultimate Collection

£100.00
Postpartum Recovery Essentials Bundle

Postpartum Recovery Essentials Bundle

£55.00
Hospital Bag Essentials Bundle

Hospital Bag Essentials Bundle

£40.00
C-Section Recovery Bundle

C-Section Recovery Bundle

£45.00
Birth Preparation Essentials

Birth Preparation Essentials

£60.00
Look After Your Bits

Look After Your Bits

£40.00
The Motherload

The Motherload

£170.00
On Demand Antenatal Course

On Demand Antenatal Course

£49.00
Breastfeeding Preparation + The Early Days On Demand Webinar

Breastfeeding Preparation + The Early Days On Demand Webinar

£5.95
Breastfeeding Challenges + Practical Tips On Demand Webinar

Breastfeeding Challenges + Practical Tips On Demand Webinar

£5.95
Caring For Your Baby's Skin On Demand Webinar

Caring For Your Baby's Skin On Demand Webinar

£5.95
Recovery e-book

Recovery e-book

£5.95
Preparing for Labour part 1 e-book

Preparing for Labour part 1 e-book

£5.95
Pregnancy - first 20 weeks e-book

Pregnancy - first 20 weeks e-book

£5.95
Preparing for Labour part 2 e-book

Preparing for Labour part 2 e-book

£5.95
Perineal Massage On Demand Webinar

Perineal Massage On Demand Webinar

£5.95
Colostrum Harvesting On Demand Webinar

Colostrum Harvesting On Demand Webinar

£5.95
Postnatal Recovery following a Caesarean On Demand Webinar

Postnatal Recovery following a Caesarean On Demand Webinar

£5.95
Pregnancy - last 20 weeks e-book

Pregnancy - last 20 weeks e-book

£5.95
Preparing for a Caesarean Section On Demand Webinar

Preparing for a Caesarean Section On Demand Webinar

£5.95
Gift Card

Gift Card

£10.00