discover my expert midwife
about us
our values
meet our experts
about us

Working as a midwife is a huge privilege – you’re welcomed into an intimate, family unit where they disclose their deepest fears to you. the relationship is built on trust in your knowledge and skills and compassion in the support we give during a vulnerable time – we take their hand through the journey, supporting, signposting and caring.

So much is unknown to them and there’s so much conflicting information out there, both good and bad and that can be overwhelming, so being able to spend time with someone, helping them navigate all that information and to help them make decisions that they are comfortable with is why we do this job. as midwives we help them overcome that power imbalance, helping them to feel positive, calm and in control of their choices.

My Expert Midwife
our values
midwife developed to solve a genuine problem

as midwives, we understand the real issues that women face during pregnancy, birth and recovery; from physical ailments to emotional support, through to clear, unambiguous information. it’s what makes our brand so unique.

midwife expertise – always evidence based

our team of experienced, highly qualified midwives are constantly reviewing new research, national guidance and advice to make sure that all our information is up to the minute, helpful, relevant and reliable. a trusted source of high quality, comprehensive information, my expert midwives offer a multitude of platforms: from videos, blogs, ebooks and guides, through to interactive webinars.

we care for you emotionally + physically

our support doesn’t end when you buy a product. we pride ourselves on the care our award-winning customer experience team offer, dealing with queries and concerns quickly and efficiently and offering access to our midwives if needed.

we are always honest + straightforward

we understand that being pregnant or being new parents it’s difficult to know where to go for the safest and most reliable sources of information. we also understand how important it is for that information to be clear, concise and unambiguous. so, if the topic is really complicated, we’ll use videos and interactive platforms, such as webinars and Instagram lives to really explore not just the how, but the why.

safety first

we understand that pregnant and breastfeeding women are extremely careful around what they put in and, on their bodies – we’re midwives after all, so we only use premium ingredients that are safe and effective for use in pregnancy and breastfeeding in all our blends.

multi-award winning

midwife developed natural blends with over 25+ industry awards, our highly effective skincare products are loved and recommended by thousands of women through their pregnancy, birth, recovery and new parent journey. we are here to help you feel like you again.