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The only pregnancy range created by midwives.

Real solutions for real motherhood—because your body (and baby) deserve the best.

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Expert advice from expert midwives.

For TTC to baby and everything in between, read more from our midwives.

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You're on 24/7 and so are we.

For the bits no one talks about (but we do).

Midwife developed, expert approved

Over 10,000+ 5* reviews

Safe for bumps, boobs and bits

Trusted by thousands of mums (and midwives)

Up to 99% naturally derived ingredients

Multi award-winning

Midwife developed, expert approved

Over 10,000+ 5* reviews

Safe for bumps, boobs and bits

Trusted by thousands of mums (and midwives)

Up to 99% naturally derived ingredients

Multi award-winning

Midwife developed, expert approved

Over 10,000+ 5* reviews

Safe for bumps, boobs and bits

Trusted by thousands of mums (and midwives)

Up to 99% naturally derived ingredients

Multi award-winning

Midwife developed, expert approved

Over 10,000+ 5* reviews

Safe for bumps, boobs and bits

Trusted by thousands of mums (and midwives)

Up to 99% naturally derived ingredients

Multi award-winning

Midwife developed, expert approved

Over 10,000+ 5* reviews

Safe for bumps, boobs and bits

Trusted by thousands of mums (and midwives)

Up to 99% naturally derived ingredients

Multi award-winning

Midwife developed, expert approved

Over 10,000+ 5* reviews

Safe for bumps, boobs and bits

Trusted by thousands of mums (and midwives)

Up to 99% naturally derived ingredients

Multi award-winning

Midwife developed, expert approved

Over 10,000+ 5* reviews

Safe for bumps, boobs and bits

Trusted by thousands of mums (and midwives)

Up to 99% naturally derived ingredients

Multi award-winning

Midwife developed, expert approved

Over 10,000+ 5* reviews

Safe for bumps, boobs and bits

Trusted by thousands of mums (and midwives)

Up to 99% naturally derived ingredients

Multi award-winning

Hear from other mamas

Is this normal?!

We know 90% of pregnancy is just googling your symptoms. That’s why we’ve created a trusted resource. Our blogs are written by midwives and updated to match the latest guidance.

Why do I feel so tired?

Constipation in pregnancy?

Are massages safe?

We have the answers

As well as our detailed articles, our in-depth courses take you through everything your local midwife doesn’t have time to.

We're on a mission to take the guesswork out of pregnancy, birth, and beyond—with midwife-made solutions and straight-talking support that makes life easier for mums. We’re here for the ups, the downs, and the downright WTF moments.

Midwife Made

Mum Approved

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At My Expert Midwife, we’re redefining what support looks like for modern mums.

Our products are developed by real midwives to solve real problems—from pregnancy aches to postpartum recovery and baby skincare. Every formula is safe, effective, and made with natural ingredients that actually work. We cut through the noise with honest advice and a no-nonsense approach. Because motherhood is messy enough—you shouldn’t have to question what’s in your care routine.

Made with the best ingredients

We only use natural ingredients that are proven to be safe and effective—for you, your baby, and your bits. No fluff, no fillers, no fear-mongering—just formulas that work.

Our ‘NO’ List:

We have zero tolerance for any harmful or unnecessary ingredients. All of our products are safe for pregnancy.

See full list

 Call the Midwife

Call the Midwife

Use our live chat to talk directly to one of our midwives.

Our real-life, straight-talking midwives are on call for live chat Monday to Friday, 9–4, dishing out Virtual Tea & Toast and the kind of support that makes you exhale (in the best way). Hit the button, spill the worries — we’ve got you.

We’re proud to be recognised by the people who matter most—real mums ARE expert judges.

With 5 shortlistings and 3 award wins this year alone, our products continue to be celebrated for doing what they say on the tin. Thank you for trusting us with your motherhood journey—one award-winning solution at a time.

2025 Mother & Baby Awards

Gold Award: Spritz for Bitz

Gold Award: Fantastic Skin Elastic

Bronze Award: No Harm Nipple Balm

Shortlisted: No Harm Nipple Balm

Shortlisted: Mega Mild Cleansing Wash

Stock up online or from your local store.