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Introducing our Midwives
We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.
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At My Expert Midwife, we’re redefining what support looks like for modern mums.
Our products are developed by real midwives to solve real problems—from pregnancy aches to postpartum recovery and baby skincare. Every formula is safe, effective, and made with natural ingredients that actually work. We cut through the noise with honest advice and a no-nonsense approach. Because motherhood is messy enough—you shouldn’t have to question what’s in your care routine.
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We’re proud to be recognised by the people who matter most—real mums ARE expert judges.
2025 Mother & Baby Awards
Gold Award: Spritz for Bitz
Gold Award: Fantastic Skin Elastic
Bronze Award: No Harm Nipple Balm
Shortlisted: No Harm Nipple Balm
Shortlisted: Mega Mild Cleansing Wash





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