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advice

Conception: The Greatest Love Story You Haven't Heard Yet

The conception of a new baby is nothing short of a miracle! The chance of a sperm fertilising an egg is crazily low (apparently only about 3% with a single act of unprotected intercourse), and yet every year in the UK almost 600,000 babies are born and approximately 825,000 conceptions.

advice

I’m Pregnant, why do I feel so tired and what can I do about it?

advice

RSV

preconception

Fertility Supplements To Take When Trying To Conceive

An excellent way of improving your chances of conceiving is to take a good quality supplement for fertility that supports your overall health.

preconception

A Guide to Male Fertility Supplements to Increase Sperm Count

About 1 in 7 couples face issues with fertility, and in approximately 50% of cases, these are due to problems with male fertility.

advice

Supplements and Benefits – What does my body need and why?

Pregnancy is a great time to invest in your wellbeing and help your body to provide your growing baby with all the necessary nutrients. Eating a well-balanced diet with plenty of fresh food, fruit and veg (especially green, leafy veg) is the basis of a healthy pregnancy. Read on to learn what vitamins to take when pregnant.

Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.