Call the Midwife
We’re here for every high, low and leaky moment – with expert skincare and honest support from pregnancy to postpartum and beyond. Because motherhood isn’t always picture-perfect, and we’re proud to meet you right in the middle of it.

How can I chat to a midwife?
Leaky boobs? Dodgy twinge? Birth plan gone rogue? Our midwives have seen it all — and now they’re just a click away. Monday to Friday, 9–4, they’re on live chat (speech bubble in the bottom right corner), ready to talk about the stuff you really want to ask. No judgment. No jargon. Just straight-up, expert advice from someone who gets it — because sometimes, you don’t need another forum thread, you need a midwife who won’t flinch at the word 'discharge'.
Introducing our Midwives
We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.
We’re in it together



