Midwife Made. Mum Approved.

At MEM, we believe that motherhood deserves better. Better products. Better support. Better conversations. So we created a brand that stands shoulder-to-shoulder with you from the very start of their journey – from first kicks to cluster feeds and everything in between.

We’re not here to sugarcoat it. Motherhood can be raw, beautiful, relentless, and everything all at once. And that’s exactly why we exist – to be an ally to mums at every stage. That means expert-made skincare that actually works, real talk that doesn’t shy away from the tough stuff, and a community built on trust, honesty and care.
MEM was born from the knowledge and experience of real midwives who’ve seen it all – the stitches, the spritzes, the 2am tears. Our products are made with natural ingredients and backed by clinical know-how, giving you safe, effective support when you need it most.
 No gimmicks. No fluff. Just real solutions, designed with love.
Whether you’re growing a baby, raising one, or somewhere in the blurry middle, we’re here. To help you feel more human, more seen, and more supported – every step of the way.

Motherhood comes with a lot of questions (and more than a few what the actual… moments). That’s why My Expert Midwife exists – to give you real talk, expert support, and solution-led products that make life a little easier.



We were founded by a midwife at her kitchen table, and today, real NHS-registered midwives are still at the heart of everything we do. Our entire range is developed by highly qualified professionals who’ve seen it all – in labour wards, clinics, and homes up and down the country. They know what really works because they’ve cared for thousands of women who’ve needed it.

Every product we create is designed to tackle the real-life issues women face – from pregnancy to postpartum and beyond – with no fluff, no fear-mongering, and no empty promises. Just smart, effective solutions made with mums in mind.



Our in-house midwifery team stays across the latest research, NHS guidelines, and clinical developments, so you can trust that what you’re using is safe, backed by evidence, and created with expert care. Because when it comes to your body, your baby, and your journey – only the best will do. And we’re proud to deliver exactly that.