Midwife Made. Mum Approved.
We’re here for every high, low and leaky moment – with expert skincare and honest support from pregnancy to postpartum and beyond. Because motherhood isn’t always picture-perfect, and we’re proud to meet you right in the middle of it.

At MEM, we believe that motherhood deserves better. Better products. Better support. Better conversations. So we created a brand that stands shoulder-to-shoulder with you from the very start of their journey – from first kicks to cluster feeds and everything in between.
We’re not here to sugarcoat it. Motherhood can be raw, beautiful, relentless, and everything all at once. And that’s exactly why we exist – to be an ally to mums at every stage. That means expert-made skincare that actually works, real talk that doesn’t shy away from the tough stuff, and a community built on trust, honesty and care.
MEM was born from the knowledge and experience of real midwives who’ve seen it all – the stitches, the spritzes, the 2am tears. Our products are made with natural ingredients and backed by clinical know-how, giving you safe, effective support when you need it most.
No gimmicks. No fluff. Just real solutions, designed with love.
Whether you’re growing a baby, raising one, or somewhere in the blurry middle, we’re here. To help you feel more human, more seen, and more supported – every step of the way.
Introducing our Midwives
We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.

Lesley’s story
Hello, I’m Lesley Gilchrist, a Registered Midwife and co-founder of My Expert Midwife, which I launched in 2016 with my business partner, Claire Charlton, a massage specialist.
Pregnancy and birth always fascinated me, so becoming a midwife was inevitable. I trained as a midwife in Newcastle and qualified in 2003 and immediately felt at home in my first job as a midwife.
Read the full story

Midwives are at the heart of our brand
Motherhood comes with a lot of questions (and more than a few what the actual… moments). That’s why My Expert Midwife exists – to give you real talk, expert support, and solution-led products that make life a little easier.
We were founded by a midwife at her kitchen table, and today, real NHS-registered midwives are still at the heart of everything we do. Our entire range is developed by highly qualified professionals who’ve seen it all – in labour wards, clinics, and homes up and down the country. They know what really works because they’ve cared for thousands of women who’ve needed it.
Every product we create is designed to tackle the real-life issues women face – from pregnancy to postpartum and beyond – with no fluff, no fear-mongering, and no empty promises. Just smart, effective solutions made with mums in mind.
Our in-house midwifery team stays across the latest research, NHS guidelines, and clinical developments, so you can trust that what you’re using is safe, backed by evidence, and created with expert care. Because when it comes to your body, your baby, and your journey – only the best will do. And we’re proud to deliver exactly that.

At My Expert Midwife, we believe in:
Honest Support – No sugarcoating. Just expert guidance and real talk.
Safe & Effective Care – Our products use natural ingredients that actually work.
Empowering Mums – Because knowledge is power, and you deserve the best.
Community & Connection – We’re a village, and we mean it.
We’re here to make motherhood feel easier, whether that’s with expert advice, midwife-made skincare, or just a little reassurance when you need it.
Because being a mum is a lot—but you don’t have to do it alone.

Our commitment to customer care extends beyond our award-winning products.
Our dedicated team is here to support you through your journey. Our thoroughly trained team offer expert advice, with midwife support, when you need a little help:
- Live chat, just interact with the chat icon in the bottom right corner to chat with our customer service advisors or midwife.
- For all other enquiries, please email our customer service team at advice@myexpertmidwife.com
- We offer free standard delivery on all UK orders over £30.
- We aim to respond to all queries within 1-2 business days (Mon-Fri, excl. Bank Holidays)