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214 ArticlesUnderstanding Tokophobia
Pregnancy and birth are often seen as beautiful, empowering experiences, but for some, they bring intense fear and anxiety. This fear can affect daily life, relationships, and decisions about having children. Fear of childbirth exists on a spectrum, from occasional worry to tokophobia, a persistent, overwhelming fear of pregnancy or birth. Studies suggest many pregnant people experience some fear, and for those with tokophobia, it can trigger panic attacks, intrusive thoughts, nightmares, or a strong desire to avoid pregnancy altogether.
The Second Trimester
The second trimester is a time of growth, connection and confidence. As early pregnancy symptoms ease and your baby continues to develop, many women begin to feel more like themselves again. From bonding and baby movements to important scans, tests and vaccinations, this midwife-written guide supports you through every stage of weeks 13–27 offering clear, trusted advice to help you feel informed, empowered and reassured throughout your pregnancy.
Mothers Day gift guide - For new mums
Mothering Sunday is the perfect opportunity to honour the incredible journey of becoming a mum. From practical support to little moments of self-care, thoughtful gifts can help nurture her body, mind, and wellbeing during those first weeks and months with a newborn. Our midwife-approved gift guide is packed with comfort, pampering, and meaningful ideas to show her she’s seen, supported, and truly appreciated.
Pregnancy Massage: Benefits, Safety, and Tips
Relieve pregnancy aches, reduce swelling, and boost relaxation with safe massage. Expert therapists and pregnancy-safe oils help support your body and mind, making pregnancy more comfortable from the second trimester onward.
Mother’s Day Gift Guide- For Pregnancy
Celebrate Mother’s Day during pregnancy with thoughtful, midwife-approved gifts that prioritise comfort, wellbeing, and a little indulgence. From nurturing self-care and cosy essentials to practical treats that support body and mind, this guide highlights meaningful ways to honour the incredible journey of growing a baby.
Celebrating Women, From the First Breath to Every Step: on International Women’s Day
International Women’s Day celebrates the strength, resilience, and power of women. As a midwife, I see it every day, from expectant mothers to new mums. Your mum created every cell of your body, your grandmother created the egg you were born from, and the baby you create carries the next three generations. Today, we honour women everywhere and the threads of love and strength that connect us.
Trying to Conceive with PCOS
PCOS is a common hormonal condition that can affect ovulation and fertility, but it does not define your ability to conceive. While cycles can be harder to predict, many people with PCOS go on to have healthy pregnancies with the right support. Tracking your cycle, making lifestyle adjustments, and speaking to your GP early about fertility support can all help. You are not alone, with informed care, many people with PCOS go on to become parents.
Sex After Birth
Postpartum intimacy isn’t a quick fix, it’s a process. Your body has changed, and so has your relationship with sex. From pelvic floor recovery to shifting libido and emotional adjustments, it’s important to take your time. Intimacy after birth isn’t just about sex; it’s about connection, communication, and reclaiming your identity. Be patient with yourself and remember, it’s okay to ask for help if needed.
Reconnecting With Your Post Birth Body
Reconnecting With Your Post-Birth BodyPregnancy and birth change your body in profound ways, and it’s normal to feel disconnected afterward. Gentle care, like mirror rituals, self-massage with Stretch Mark Serum, warm soaks with Soak for Bits and Body, or soothing Spritz for Bits helps you reconnect physically and emotionally. Healing takes time, and needing support doesn’t mean you’re failing. Your body has done something extraordinary, be gentle with yourself, and know you’re doing so well.
Midwife Myth Busters
The start of a new year can bring a lot of pressure, especially if you’ve had a baby recently. Everywhere you look, there’s messaging about “getting back to your pre-baby body,” feeling like yourself again, or being endlessly grateful. While well-meaning, these messages can leave new parents feeling stressed, inadequate, or like they’re “failing” at recovery. As a midwife, I want to bust some of the most common myths that can make postpartum life harder than it needs to be:
Postpartum Truths No-one Tells You
Becoming a parent is magical, exhausting, exhilarating and, let’s be honest, completely overwhelming. As a midwives, we’ve seen countless parents navigate the first weeks and months after birth, and there’s one thing we know for sure: no one prepares you for the real postpartum experience. Here are the truths that every new parent should hear straight from a midwife’s perspective.
Introducing our Midwives
We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.