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202 ArticlesPlacentas Around the World
Let’s take a trip around the world via the placenta! Practices differ widely across the world and cultures. While burial is a common theme, the specifics vary depending on regional beliefs, family customs, and even the religion practised in the community
Nappy Changing Bags
When choosing the best baby changing bag for your needs, it is helpful to think about your daily routine—whether you’ll be out for long periods or prefer something compact. Finding a bag that balances these features will make your outings with baby a lot easier!
Tears and episiotomies during childbirth
Having a tear or an episiotomy (a cut) during childbirth can be quite an overwhelming thought for women. Fortunately, there are preparations you can make during your pregnancy that could help reduce.
Changes to your body during pregnancy
Pregnancy is a time of wonderment, new life, excitement, and more bodily changes than you can shake a stick at. Some of these changes are well documented, but others may be annoying, or even alarming. We have pulled together some changes you are likely to experience during your pregnancy.
Coffee/caffeine and pregnancy
Grabbing a coffee is such a routine event for most of us, whether it is putting the kettle on first thing on a morning or popping into a coffee shop to meet friends or to get that familiar take-out on the way to or from work. During pregnancy it is important to consider your diet for your own wellbeing but also that of your baby.
What's in a name? The midwives guide to choosing forever names
What is in a name? Our top tips for navigating the world of choosing forever names for your little humans
Foods and Drinks to Avoid When Pregnant
There are some foods that are considered ‘risky’ during pregnancy, because they may be more likely to carry harmful bacteria, viruses, heavy metals and toxins, or even have naturally excessive quantities of certain micronutrients.
Conception: The Greatest Love Story You Haven't Heard Yet
The conception of a new baby is nothing short of a miracle! The chance of a sperm fertilising an egg is crazily low (apparently only about 3% with a single act of unprotected intercourse), and yet every year in the UK almost 600,000 babies are born and approximately 825,000 conceptions.
Positive Self-Talk
Pregnancy and postpartum is a time of overwhelming physical, emotional, and psychological change, and the language we use with ourselves during that time can have a lasting impact. Remember, be kind to yourself, you're doing an amazing job!
Embracing Your Natural Beauty
We’re here to celebrate your beautiful, natural body just as it is—not as someone else says it "should" be. Because let’s face it, growing a tiny human is nothing short of superhero-level epic. Pregnancy is a rollercoaster of wonder, excitement, and a whole load of body changes you probably didn’t see coming. Sure, there is the well-known stuff: bump, boobs, and that so-called pregnancy "glow" (if by glow they mean sweat, then yeah, you’ve nailed it). But then there are the sneaky little surprises—some annoying, some downright alarming.
Introducing our Midwives
We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.