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200 ArticlesColostrum: Your Baby’s Personalised Medicine
Colostrum is often called “liquid gold”, and for good reason, this thick, golden fluid is the very first food your breasts produce, sometimes from as early as 16 weeks of pregnancy, and during the first few days after birth. Although small in volume, every drop is packed with powerful nutrients and antibodies specially designed to protect and nourish your newborn baby, whether you choose to go on to breastfeed or formula feed.
Black Friday! What do I need and more importantly what do I NOT need?
Preparing for your baby’s birth is exciting, but it can also feel completely overwhelming. As midwives, we often see new parents caught in a whirlwind of “must-haves” that turn out to be anything but essential. As Black Friday approaches it’s so easy to catch “Buy it Now” fever and spend way more than you planned on things you don’t even need.
Polycystic Ovary Syndrome (PCOS)
As midwives, we support women through all stages of reproductive health, and one condition we frequently see (and talk about!) is Polycystic Ovary Syndrome, or PCOS. It’s one of the most common hormonal conditions affecting women, yet many still feel confused, isolated, or even dismissed when they first hear the diagnosis. So, let’s break it down.
Lean on Me - Hannah's Story
'They really shared in our joy, and it felt like such a moment that they were really involved in.' Read Hannah's incredible birth story, supported by midwives Abi & Sarah.
Lean on Me - Sophie's Story
'Flip was my support, my supporter and my guide throughout the final weeks' - this week for Lean on Me, we are celebrating Sophie's story, as she nominates her midwife, Flip.
Flying While Pregnant: Your Complete Guide to Travelling Safely and Comfortably
Our midwife-approved guide is here to help you feel calm, confident, and prepared before take-off. From getting your documents to staying healthy mid-flight, we’ve got you (and bump!) covered.
Lean on Me - Charlotte's Story
While many pregnancies unfold with joy and anticipation, there are times when midwives walk alongside families facing unexpected challenges, complications, difficult decisions, and, at times, pregnancy loss. These are heart-wrenching moments that call for deep compassion, quiet strength, and respectful care. Midwives hold space not just for life, but also for grief, honouring every story with dignity, no matter how it ends.
10 Key Responsibilities of a Midwife
Midwives are often just thought as 'delivering babies', but the job is so much more than that. Our in-house midwife, Char, details 10 key responsibilities of being a midwife.
Hay Fever (Allergic Rhinitis) in Pregnancy
Rhinitis - From the Greek word rhino meaning nose, hence the huge leathery grey animal Rhino named because of their characteristic nasal horn!
What It Means to be a Midwife – LB’s Story
Find out how our in-house midwife, LB, found herself going from managing sporting events such as the Grand National, to becoming an amazing, registered midwife and educating people all across the UK about this incredible profession!
General Anaesthetic for a Caesarean Section
Most women can have a C-section with a spinal anaesthetic, which involves an injection in the back to numb the lower body while they remain awake. However, there are situations where you need to be put to sleep during the procedure in which case a general anaesthetic may be necessary.
Midwife Char - My Story
Our in-house midwife, Char, shares her journey to becoming a midwife and her amazing career, supporting families through their pre- and postpartum journeys.
Introducing our Midwives
We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.