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228 ArticlesHay Fever (Allergic Rhinitis) in Pregnancy
Rhinitis - From the Greek word rhino meaning nose, hence the huge leathery grey animal Rhino named because of their characteristic nasal horn!
What It Means to be a Midwife – LB’s Story
Find out how our in-house midwife, LB, found herself going from managing sporting events such as the Grand National, to becoming an amazing, registered midwife and educating people all across the UK about this incredible profession!
General Anaesthetic for a Caesarean Section
Most women can have a C-section with a spinal anaesthetic, which involves an injection in the back to numb the lower body while they remain awake. However, there are situations where you need to be put to sleep during the procedure in which case a general anaesthetic may be necessary.
Midwife Char - My Story
Our in-house midwife, Char, shares her journey to becoming a midwife and her amazing career, supporting families through their pre- and postpartum journeys.
Placentas Around the World
Let’s take a trip around the world via the placenta! Practices differ widely across the world and cultures. While burial is a common theme, the specifics vary depending on regional beliefs, family customs, and even the religion practised in the community
Nappy Changing Bags
When choosing the best baby changing bag for your needs, it is helpful to think about your daily routine—whether you’ll be out for long periods or prefer something compact. Finding a bag that balances these features will make your outings with baby a lot easier!
Tears and episiotomies during childbirth
Having a tear or an episiotomy (a cut) during childbirth can be quite an overwhelming thought for women. Fortunately, there are preparations you can make during your pregnancy that could help reduce.
Changes to your body during pregnancy
Pregnancy is a time of wonderment, new life, excitement, and more bodily changes than you can shake a stick at. Some of these changes are well documented, but others may be annoying, or even alarming. We have pulled together some changes you are likely to experience during your pregnancy.
Coffee/caffeine and pregnancy
Grabbing a coffee is such a routine event for most of us, whether it is putting the kettle on first thing on a morning or popping into a coffee shop to meet friends or to get that familiar take-out on the way to or from work. During pregnancy it is important to consider your diet for your own wellbeing but also that of your baby.
What's in a name? The midwives guide to choosing forever names
What is in a name? Our top tips for navigating the world of choosing forever names for your little humans
Foods and Drinks to Avoid When Pregnant
There are some foods that are considered ‘risky’ during pregnancy, because they may be more likely to carry harmful bacteria, viruses, heavy metals and toxins, or even have naturally excessive quantities of certain micronutrients.
Introducing our Midwives
We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.