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advice

Conception: The Greatest Love Story You Haven't Heard Yet

The conception of a new baby is nothing short of a miracle! The chance of a sperm fertilising an egg is crazily low (apparently only about 3% with a single act of unprotected intercourse), and yet every year in the UK almost 600,000 babies are born and approximately 825,000 conceptions.

bleeding

The Cervix

advice

Weight Gain During Pregnancy

preconception

Fertility Supplements To Take When Trying To Conceive

An excellent way of improving your chances of conceiving is to take a good quality supplement for fertility that supports your overall health.

preconception

A Guide to Male Fertility Supplements to Increase Sperm Count

About 1 in 7 couples face issues with fertility, and in approximately 50% of cases, these are due to problems with male fertility.

preconception

How to Increase Fertility: 15 Tips To Boost Fertility

Discover easy-to-understand tips so you can improve your fertility and increase your chances of getting pregnant.

preconception

Top Private Fertility Clinics in the UK

Explore our list of the top private fertility clinics and reproductive specialists in the UK.

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World Infertility Awareness Month 2022: fertility waiting times across the UK

June is World Infertility Awareness Month, a campaign to bring awareness of infertility issues to people across the globe.

preconception

Preparing to get pregnant – how can your lifestyle improve your chances?

It may reassure you to know that there are adjustments you can make to your lifestyle that will not only positively affect your chances to conceive, but which will also help pave the way for a healthier pregnancy and improve the wellbeing of your whole family.

preconception

Preparing to get pregnant – how can food improve your chances?

As cliché as it may sound, we are what we eat – or, at least, we are in great part. Eating healthily not only makes us feel and look better, but it affects our body in ways we may not see.

Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.