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Stretch Mark Serum
Stretch Mark Serum
Stretch Mark Serum
Stretch Mark Serum
Stretch Mark Serum
Stretch Mark Serum
Stretch Mark Serum

recovery

pregnancy

Stretch mark serum

Stretchmarks are the most incredible, natural thing and we love them but if you want to help reduce the appearance or itchiness this serum is the bomb. Plus, it smells - UH-MAZZZZ-ING.

£16.95

HOW TO USE:

Massage gently into your skin wherever it's feeling tight or has visible stretchmarks or scars. Use it every day for the best results. Safe to use throughout pregnancy and postpartum.

MADE WITH:

  • Geranium oil

  • Grapefruit oil

  • Calendula flower extract

  • Argan oil

  • Sweet almond oil

OUR MIDWIVES’ TOP TIP:

For the best absorption, use it straight after the shower or bath on damp skin.

1

Multi award-winning

Dermatologically tested

Midwife made, mum approved

Up to 99% naturally derived

Multi award-winning

Dermatologically tested

Midwife made, mum approved

Up to 99% naturally derived

Multi award-winning

Dermatologically tested

Midwife made, mum approved

Up to 99% naturally derived

Multi award-winning

Dermatologically tested

Midwife made, mum approved

Up to 99% naturally derived

Multi award-winning

Dermatologically tested

Midwife made, mum approved

Up to 99% naturally derived

Multi award-winning

Dermatologically tested

Midwife made, mum approved

Up to 99% naturally derived

Award-winning

99% naturally derived

Dermatologically tested

Hydrate, nourish, and care for your changing body – from bump to beyond.

Your skin does a lot during pregnancy and birth – stretching, shifting, sometimes even scarring. Our Soothing Stretch Mark Serum is here to support it every step of the way, offering deep hydration and gentle relief for tight, itchy, and sensitive skin.

Developed by midwives and loved by mums, this award-winning natural serum is packed with powerful ingredients like:

🌸 Grapefruit, geranium, calendula & lavender – to calm, soften, and soothe
💧 Vitamin E – for elasticity and skin repair
🐝 Beeswax – to lock in moisture and protect

Use it during pregnancy to ease itchiness and help reduce the appearance of stretch marks, and after birth to keep skin nourished and comfortable. It’s also perfect for massaging C-section scars (once healed) to improve skin texture and appearance.

✨ Bonus: When massaged into your bump, the essential oils can even help ease constipation and encourage restful sleep.

✔️ Safe for use during pregnancy and postpartum
✔️ For belly, boobs, thighs – anywhere that’s feeling the stretch
✔️ Natural, gentle, and deeply hydrating

Your skin’s doing something extraordinary. Treat it with the love it deserves. 💛

We're chuffed to be endorsed by some of the glossiest and most trustworthy publications, as well as by our amazing mama community.

It has been carefully designed to help condition and prepare your skin for stretching. Having well moisturised skin is a foundation for preventing dry, itchy and irritated skin during pregnancy. Stretch marks may not be prevented by moisturising alone, different types of skin are more elastic than others. This means that some women’s skin will stretch better than others and be less prone to stretch marks developing. If you do get stretch marks, it can help to reduce their appearance, as well as the appearance of any scars (such as caesarean scars) or redness.