recovery
pregnancy
Stretch mark serum
Stretchmarks are the most incredible, natural thing and we love them but if you want to help reduce the appearance or itchiness this serum is the bomb. Plus, it smells - UH-MAZZZZ-ING.
£16.95
HOW TO USE:
MADE WITH:
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Geranium oil
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Grapefruit oil
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Calendula flower extract
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Argan oil
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Sweet almond oil
OUR MIDWIVES’ TOP TIP:
For the best absorption, use it straight after the shower or bath on damp skin.
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Award-winning

99% naturally derived

Dermatologically tested
Hydrate, nourish, and care for your changing body – from bump to beyond.
Your skin does a lot during pregnancy and birth – stretching, shifting, sometimes even scarring. Our Soothing Stretch Mark Serum is here to support it every step of the way, offering deep hydration and gentle relief for tight, itchy, and sensitive skin.
Developed by midwives and loved by mums, this award-winning natural serum is packed with powerful ingredients like:
🌸 Grapefruit, geranium, calendula & lavender – to calm, soften, and soothe
💧 Vitamin E – for elasticity and skin repair
🐝 Beeswax – to lock in moisture and protect
Use it during pregnancy to ease itchiness and help reduce the appearance of stretch marks, and after birth to keep skin nourished and comfortable. It’s also perfect for massaging C-section scars (once healed) to improve skin texture and appearance.
✨ Bonus: When massaged into your bump, the essential oils can even help ease constipation and encourage restful sleep.
✔️ Safe for use during pregnancy and postpartum
✔️ For belly, boobs, thighs – anywhere that’s feeling the stretch
✔️ Natural, gentle, and deeply hydrating
Your skin’s doing something extraordinary. Treat it with the love it deserves. 💛



FAQs
It has been carefully designed to help condition and prepare your skin for stretching. Having well moisturised skin is a foundation for preventing dry, itchy and irritated skin during pregnancy. Stretch marks may not be prevented by moisturising alone, different types of skin are more elastic than others. This means that some women’s skin will stretch better than others and be less prone to stretch marks developing. If you do get stretch marks, it can help to reduce their appearance, as well as the appearance of any scars (such as caesarean scars) or redness.