Guides & Checklists

Your pregnancy journey, covered.

From trimester checklists to hospital bag hacks and baby prep must-haves – we’ve packed everything you need into one place.

How To Survive Morning Sickness

Up to 80% of women experience some nausea and/or vomiting during pregnancy. Here our midwives give their expert tips on how to ease it.

How To Do Perineal Massage & Why You Should Try It

85% of women will sustain perineal trauma during vaginal birth. This guide will teach you how to do perineal massage to reduce the risk of tearing.

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Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.