
Pre-conception
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4 ArticlesLGBTQ+ and Parenthood
As a team of midwives, we are honoured to support people from all walks of life on their path to parenthood. For LGBTQ+ individuals and couples, the journey to pregnancy can be as unique and diverse as the community itself, shaped by identity, biology, goals, and the type of family you wish to create.
How To Increase Sperm Count & Boost Male Fertility
Male fertility is one of the biggest factors impacting conception for couples trying to conceive. Learn how to increase sperm count with lifestyle changes.
The ups and downs of conception
Planning to get pregnant should be fun and not a chore but, if you have been trying without it happening for a while, both of you may be starting to feel the stress creeping in. Trying to conceive (TTC) can truly be all-consuming, requiring intense physical and emotional, even financial efforts.
6 Foods That Increase Fertility in Females
Know which foods can increase fertility in women if you’re looking to increase your chances of pregnancy.
Introducing our Midwives
We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.