
Trying to Conceive
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1 ArticleOvulation 101
What Is Ovulation? Ovulation occurs when one of your ovaries releases a mature ‘egg’ from one of its follicles as the levels of oestrogen and luteinising hormone (LH) in your body peak. The egg then travels through the fallopian tube, where it can be fertilised by sperm.
Introducing our Midwives
We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.