Trying to Conceive

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The ups and downs of conception

Planning to get pregnant should be fun and not a chore but, if you have been trying without it happening for a while, both of you may be starting to feel the stress creeping in. Trying to conceive (TTC) can truly be all-consuming, requiring intense physical and emotional, even financial efforts.

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Ovulation 101

Ovulation occurs when one of your ovaries releases a mature ‘egg’ from one of its follicles as the levels of oestrogen and luteinising hormone (LH) in your body peak. The egg then travels through the fallopian tube, where it can be fertilised by sperm.

Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.