Trying to Conceive

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preconception

How To Increase Sperm Count & Boost Male Fertility

Male fertility is one of the biggest factors impacting conception for couples trying to conceive. Learn how to increase sperm count with lifestyle changes.

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The ups and downs of conception

Planning to get pregnant should be fun and not a chore but, if you have been trying without it happening for a while, both of you may be starting to feel the stress creeping in. Trying to conceive (TTC) can truly be all-consuming, requiring intense physical and emotional, even financial efforts.

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Ovulation 101

Ovulation occurs when one of your ovaries releases a mature ‘egg’ from one of its follicles as the levels of oestrogen and luteinising hormone (LH) in your body peak. The egg then travels through the fallopian tube, where it can be fertilised by sperm.

preconception

6 Foods That Increase Fertility in Females

Know which foods can increase fertility in women if you’re looking to increase your chances of pregnancy.

preconception

When to have sex to get pregnant?

Want to know the best time to have sex to conceive? Learn when to have to get pregnant with our expert midwives!

Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.