Baby

Caring for a new baby comes with questions, challenges, and plenty of learning. Our baby blogs are written by midwives to give you clear, practical advice for those early months – from nappy changes and sleep routines to bonding and development milestones. Reliable support, one article at a time.

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Cradle Cap

Infantile seborrhoeic dermatitis is also known more commonly as cradle cap. It is one of the most common skin conditions amongst babies, estimated to affect up to 70% of under 1-3 month olds. Cradle cap is a non-contagious skin condition that presents as scaly, dry, flaky patches which occasionally become thickened and can appear yellow and crusty. In this blog we'll cover what cradle cap is, causes of cradle cap and how to treat it.

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Eczema in babies

Most children affected by atopic eczema will see improvement as they get older, with 60% being clear of it by their teens. Many, however, may continue to have dry skin and will therefore benefit from lifelong avoidance of irritants such as soaps, detergents, and bubble baths. The best way to keep eczema under control is to establish a daily skincare regime and stick with it.

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Baby Sleeping Bags & Cold Weather

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Baby Milk Spots (Milia): Causes & How to Get Rid of Them

Milia is one of the most common skin conditions that impact newborn babies. Learn more about the condition and treatments.

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What is Colic in Babies? Signs, Causes & Treatment

This guide will tell you everything you need to know about colic in babies, including the signs to look out for, its causes and treatment.

Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.