Bits and Boobs

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baby

Embracing Your Natural Beauty

We’re here to celebrate your beautiful, natural body just as it is—not as someone else says it "should" be. Because let’s face it, growing a tiny human is nothing short of superhero-level epic. Pregnancy is a rollercoaster of wonder, excitement, and a whole load of body changes you probably didn’t see coming. Sure, there is the well-known stuff: bump, boobs, and that so-called pregnancy "glow" (if by glow they mean sweat, then yeah, you’ve nailed it). But then there are the sneaky little surprises—some annoying, some downright alarming.

abdominal birth

Caesarean Section – Why you may have one

There are several reasons why you may be offered or recommended a C-section, and that includes your own wish to have one.

advice

Pooing in Labour is Normal

fantastic skin elastic

Stretch marks 101

Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.