Pregnancy

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labour

My baby is overdue, what can I do?

A normal term pregnancy is defined as lasting between 37 and 42 weeks before the onset of labour. Some women will have their babies before 37 weeks and this is considered premature. Some women can have their baby after 42 weeks, and this is considered post mature / overdue.

Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.