Yes, this product has been specially formulated to be gentle for newborn skin and has been dermatologically tested and paediatrician approved.

Yes, this set is perfect for pregnant women and will support them through birth and breastfeeding too.

For the first few days after birth, it is recommended that you only do minimal cleansing of the face and bottom area. (top and tail). This encourages friendly skin flora which in turn helps to develop the baby’s gut. In the first few weeks, only bath with baby body wash when visibly dirty as this helps to protect skin flora and reduce drying their skin. After a bath, you can put baby in skin-to-skin with you or your partner for a few minutes to help re-establish baby’s healthy skin flora, then use the moisturiser on baby to help maintain skin hydration.

Most babies experience nappy rash at some point, if not regularly, which can mean soreness, redness and irritation so what else can you do to help? Our midwives recommend: * avoiding soaps and wipes (just wash with water) * limiting baths, as this can dry your baby’s skin out * patting the area dry gently, using a soft towel, rather than rubbing * changing each soiled nappy or liner without delay * using slightly larger nappies for a few days, so there’s a bit of a gap to avoid chafing and so the skin can breathe as it heals * letting your baby go nappy-free as much as possible until the nappy rash clears up