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advice

Black Friday! What do I need and more importantly what do I NOT need?

Preparing for your baby’s birth is exciting, but it can also feel completely overwhelming. As midwives, we often see new parents caught in a whirlwind of “must-haves” that turn out to be anything but essential. As Black Friday approaches it’s so easy to catch “Buy it Now” fever and spend way more than you planned on things you don’t even need.

Lean On Me

Lean On Me - Maeve's Story

Read the incredible story of our first winner of the Lean on Me campaign, where Maeve has nominated her amazing midwife, Sam, a community midwife from the Royal Cornwall Hospital.

Introducing our Midwives

We started at a kitchen table, not in a boardroom—because this brand was born out of real midwifery experience. My Expert Midwife was founded by a practicing NHS midwife who saw first-hand what mums were missing. Today, our team includes REAL, registered NHS midwives who help shape everything we do—from the products we make to the advice we share. Because when we say expert, we mean it.