helping you enjoy your pregnancy

Here at My Expert Midwife, our team of in-house registered midwives are here to support you through your pregnancy journey from your first trimester, helping you tackle the many side effects you may encounter. Our expert midwife blogs, resources, services and midwife developed range will help you feel empowered and ready for all that pregnancy brings.

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You will go through many changes during pregnancy and it starts in the first trimester, where you may suffer from pregnancy nausea, commonly known as morning sickness, but if you have suffered with nausea in pregnancy you will know it can hit at any time. Your body will also go through many changes from itchy stretching skin, to hot swollen legs, even your bits will change through pregnancy.

Self-care is also important so take time for yourself if you can. Look into pregnancy massage, group exercise classes for pregnancy and pregnancy, birth and baby education classes. This will give you an excellent support network of likeminded people. You will also start preparing for your baby in pregnancy, which includes deciding where and how you’d like to give birth.

One of the most empowering things you can do is prepare your perineum for birth by doing perineal massage from 34 weeks, watch our short video below on how to do perineal massage, or visit our dedicated page to perineal massage.

Pregnancy nausea

Pregnancy sickness and nausea is common in early pregnancy. It usually eases off after the first 12 -16 weeks but everyone’s experience is different and it can carry on into later pregnancy. It is often referred to as ‘morning sickness’ but it can happen at any time of day or night. Whilst uncommon, 1-2% of women, can experience severe morning sickness- hyperemesis gravidarum.

There is no quick-fix cure but our midwives have advice and tips that can help you manage and ease the symptoms, see our guide to surviving morning sickness here.

Changes to your body during pregnancy

Your body goes through many changes whilst your baby grows. You have to adapt pretty quickly to these changes which can affect you both physically and emotionally. When the going gets tough, remember you are growing another human being in there, which although challenges us more than we may have imagined, is also truly amazing. Always be kind to yourself, try to take time out just for you to nurture your body and mind during your pregnancy.

Read our expert midwife blog on changes to your body during pregnancy

preparing for birth with perineal massage from 34 weeks

About 85% of women will sustain some form of perineal trauma during childbirth. However research proves that perineal massage from 34 weeks can be effective at reducing the extent of tearing during childbirth. Preparing your perineum before birth can help stretch the skin and muscle and so reducing the risk of tearing or need for an episiotomy. Here are some tips on perineal massage that will help you get prepared for your baby’s birth:

  • Start perineal massage at week 34 of pregnancy
  • Find a perineal massage oil. You can use one specially blended and designed for perineal massage or an oil such as almond oil
  • Make time to do this 3 or 4 times a week
  • If you struggle to do this yourself, you can ask your partner to help

For more information on why and how to do perineal massage visit our perineal massage page.

Get to know your bits during pregnancy

Getting to know your bits through pregnancy will help you manage the many changes that can happen, often symptoms we don't even want to talk about, our midwives are here to guide you through everything you need to know so you can soothe them through pregnancy, prepare them for birth and also how you can help them recover after childbirth.

Our expert midwife Malena Monteverde has developed a trouble shooting guide to help you identify changes and ailments to your bits through pregnancy, birth and beyond, including:

  • **Pregnancy **- Discharge, piles, thrush, varicosities, urine infections and bleeding.
  • Birth - Perineal massage, warm compresses and positions.
  • Recovery - Swollen and tender bits, tears and episiotomies, bleeding, piles and incontinence.

Read our trouble shooting guide to ailments during pregnancy or if you want to learn all there is to know about your bits visit our Know your Bits page.

Things you want to know about pregnancy but daren't ask!

Join our in-house midwife, Cathy Tabner and broadcaster and mum, Sarah-Jane Crawford where we discuss everything from constipation, weeing, UTS’s, discharge, maternal mental health, perineal massage, C-sections and the importance of communicating with each other.


For more expert midwife videos join us on our You Tube channel.




Watch Karen McEwen + Ashley James talk all things bits!!

Join us to discuss everything about your bits with our in-house midwife, Karen McEwen and DJ and mum, Ashley James! ⁠


Get ready to talk all about the anatomy of the vagina, and what to call all the ‘bits’, to birthing positions, incontinence, prolapse, recovery and stitches, sex after birth and much much more!⁠  Take a watch!

Mum to be essentials

This midwife developed mum to be essentials set includes each of our bestselling, award-winning full-size products developed to relieve a range of challenges faced by the skin during pregnancy, birth and into motherhood. Including our itch and stretchmark reducer: Fantastic Skin Elastic, our peri stretcher: Peri Prep Your Bits for perineal massage, our No 1 selling bits reliever: Spritz for Bits which can be used through pregnancy and birth recovery, the nipple soother: No Harm Nipple Balm to support breastfeeding and also can be used to massage breasts if they become painful during pregnancy or as a new mum and Mother & Baby Gold award winning baby bottom soother No Harm Bum Balm.


The set makes the perfect gift for self or for a loved one!

pregnancy heroes