My Expert Midwife | Skincare developed by expert Midwives

up to 33% off sets

Early Pregnancy Essentials Trio Three must-haves to help you navigate those early pregnancy days with a little more ease and care.

£40.00

uk made

no palm oil

not tested on animals

suitable for vegans

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Second Trimester Essentials Trio - worth more than £56

pregnancy

Second Trimester Essentials Trio - worth more than £56 The second trimester just got smoother with this curated set of health and well-being must-haves.

£40.00 ~~£56.40~~

uk made

suitable for vegetarians

no palm oil

not tested on animals

can be recycled

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Third Trimester Essentials Collection - worth over £76

pregnancy

Third Trimester Essentials Collection - worth over £76 A thoughtful collection to help you mentally and physically prep for the big day ahead.

£55.00 ~~£76.90~~

uk made

suitable for vegetarians

no palm oil

not tested on animals

can be recycled

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15% off

Mum To Be Collection - worth more than £80

pregnancy

Mum To Be Collection - worth more than £80 Tackle pregnancy and motherhood skin challenges head-on with these award-winning essentials.

£68.72 ~~£80.85~~

uk made

no palm oil

add to bag

15% off

baby

Ultimate Baby Set - worth over £57 Mini skincare routine for newborns - because your tiniest VIP deserves a skincare routine as special as they are.

£48.62 ~~£57.20~~

uk made

suitable for vegetarians

add to bag

15% off

pregnancy

Ultimate Collection - worth over £134 Your all-in-one bundle of 10 iconic Mother and Baby skincare heroes to support every step of your motherhood journey.

£134.75

uk made

suitable for vegetarians

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save 20%

baby

Baby Essentials Starter Set - worth over £24 A trio skincare routine for the tiniest VIP in your life. Perfect for newborns and their little delicate selves.

£20.00 ~~£24.85~~

uk made

suitable for vegetarians

add to bag

With Love

pregnancy

Birth Preparation Essentials Mentally and physically prepare for the big day with this must-have collection.

£60.00 ~~£76.85~~

uk made

no palm oil

not tested on animals

can be recycled

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baby

Super Charged Skin Salve | Baby Cream for Dry Skin A little pot of magic for those areas of baby skin needing extra TLC.

£7.95 30g (£26.50/100g)

uk made

suitable for vegetarians

add to bag

With Love

C-Section Recovery Essentials - worth over £63

Birth recovery

C-Section Recovery Essentials - worth over £63 Especially for the C-section Mamas out there—everything you need for recovery with a touch of care.

£50.00 ~~£63.90~~

uk made

suitable for vegetarians

add to bag

baby

No Harm Bum Balm Trio A baby’s skin needs gentle and careful care as their skin flora and microbiome, formed of trillions of microbes, need to develop from birth to help support their immune system to fight off infections

£20.00 ~~£37.50~~

uk made

suitable for vegetarians

add to bag

Midwife made Mum approved

Everything we do is developed by our in-house team of Midwives to support you. Our highly effective skincare products are loved and recommended by thousands of mums through their pregnancy, birth, recovery and new parent journey.

Get up to 33% off sets

Naturally good ingredients

Most women will find that their skin and hair become more sensitive in pregnancy.

It’s important that you avoid harsh ingredients that can irritate your newly sensitive skin.

We only use the very best ingredients that are safe and effective for you.

Get up to 33% off sets

Award winners since 2017

Ultimate collection

This midwife developed ultimate collection supports you from your 2nd trimester.

It includes full size products developed to relieve a range of challenges faced by the skin during pregnancy, birth and into motherhood. 

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Hospital bag essentials set

Perfect for you whether you are being induced, have a vaginal birth with or without perineal tears, or a C-section

Our Midwives have developed the Hospital Bag Essentials based on their knowledge of what you will definitely need and want for your stay be it for one, two or more days.

Get 20% off

As seen in

Mum to be collection

The perfect gift for you or a loved one. Perfect for all mums-to-be, supporting your journey from the second trimester or the start of the third, through birth, breastfeeding and looking after your newborn's bottom.

This Midwife developed mum to be set includes each of our bestselling, award-winning full-size products developed to relieve a range of challenges faced by the skin during pregnancy, birth and into motherhood.

Get 20% off

natural ingredients

not tested on animals

made in the uk

suitable for vegetarians

no palm oil

recyclable

Our expert Midwives

Our team of experienced, highly qualified Midwives are constantly reviewing new research, national guidance and advice to make sure that all our products are effective and reliable.