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Midwife made Mum approved

Everything we do is developed by our in-house team of Midwives to support you. Our highly effective skincare products are loved and recommended by thousands of mums through their pregnancy, birth, recovery and new parent journey.

Find what's right for you

Award winners since 2017

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Naturally good ingredients

Most women will find that their skin and hair become more sensitive in pregnancy.

It’s important that you avoid harsh ingredients that can irritate your newly sensitive skin.

We only use the very best ingredients that are safe and effective for you.

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My Expert Midwife