My Expert Midwife

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Midwife made Mum approved

Everything we do is developed by our in-house team of Midwives to support you. Our highly effective skincare products are loved and recommended by thousands of mums through their pregnancy, birth, recovery and new parent journey.

Find what's right for you

Award winners since 2017

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Trying to concieve
Price Match
pre-conception supplement men pre-conception supplement men
Supplements
pre-conception supplement men 7 essential vitamins + minerals plus coQ10 + Ginseng. RRP £24.50
£5.00 £18.50 60 Capsules
uk made
no palm oil
add to bag
All-In-One Pregnancy Supplement All-In-One Pregnancy Supplement
Supplements
All-In-One Pregnancy Supplement Pregnancy multivitamin supplement
£13.50 30 Capsules
no palm oil
suitable for vegans
add to bag
All-In-One Pregnancy Supplement Triple Pack
Supplements
All-In-One Pregnancy Supplement Triple Pack All the essential vitamins and minerals to support your pre-conception, pregnancy and postpartum journey.
£35.00
no palm oil
suitable for vegans
add to bag
First trimester
save 20%
Early Pregnancy Essentials Trio
pregnancy
Early Pregnancy Essentials Trio Three must-haves to help you navigate those early pregnancy days with a little more ease and care.
£32.00 £40.00
uk made
no palm oil
not tested on animals
suitable for vegans
add to bag
All-In-One Pregnancy Supplement Triple Pack
Supplements
All-In-One Pregnancy Supplement Triple Pack All the essential vitamins and minerals to support your pre-conception, pregnancy and postpartum journey.
£35.00
no palm oil
suitable for vegans
add to bag
All-In-One Pregnancy Supplement All-In-One Pregnancy Supplement
Supplements
All-In-One Pregnancy Supplement Pregnancy multivitamin supplement
£13.50 30 Capsules
no palm oil
suitable for vegans
add to bag
Skin Stretching Trio - worth over £50 Skin Stretching Trio - worth over £50
pregnancy
Skin Stretching Trio - worth over £50 Our skin stretching trio will help soothe and hydrate tight, itchy stretching skin, making sure you don’t run out as your body starts to change no matter what trimester you are in
£40.00
uk made
suitable for vegetarians
add to bag
Fantastic Skin Elastic Stretch Mark & Pregnancy Serum Fantastic Skin Elastic Stretch Mark & Pregnancy Serum
pregnancy
Fantastic Skin Elastic Stretch Mark & Pregnancy Serum softening + hydrating
£16.95 150ml (£13/100ml)
uk made
suitable for vegetarians
add to bag
Ease The Quease Ease The Quease
pregnancy
Ease The Quease Ginger + lemon flavour melts to ease nausea symptoms
£16.50 60 melts
plastic free
uk made
add to bag
Ease The Quease Triple Pack - worth £49
pregnancy
Ease The Quease Triple Pack - worth £49 Ginger + lemon flavour melts to ease nausea symptoms
£40.00
uk made
no palm oil
not tested on animals
suitable for vegans
add to bag
For stretch marks
Fantastic Skin Elastic Stretch Mark & Pregnancy Serum Fantastic Skin Elastic Stretch Mark & Pregnancy Serum
pregnancy
Fantastic Skin Elastic Stretch Mark & Pregnancy Serum softening + hydrating
£16.95 150ml (£13/100ml)
uk made
suitable for vegetarians
add to bag
Skin Stretching Trio - worth over £50 Skin Stretching Trio - worth over £50
pregnancy
Skin Stretching Trio - worth over £50 Our skin stretching trio will help soothe and hydrate tight, itchy stretching skin, making sure you don’t run out as your body starts to change no matter what trimester you are in
£40.00
uk made
suitable for vegetarians
add to bag
Second trimester
save 20%
Second Trimester Essentials Trio Second Trimester Essentials Trio
pregnancy
Second Trimester Essentials Trio The second trimester just got smoother with this curated set of health and well-being must-haves.
£32.00 £40.00
uk made
suitable for vegetarians
no palm oil
not tested on animals
can be recycled
add to bag
Price Match
Soak for Bits Bath Salts Soak for Bits Bath Salts
Birth recovery
Soak for Bits Bath Salts recovery after birth
£10.00 £24.50 750g
uk made
suitable for vegetarians
add to bag
Skin Stretching Trio - worth over £50 Skin Stretching Trio - worth over £50
pregnancy
Skin Stretching Trio - worth over £50 Our skin stretching trio will help soothe and hydrate tight, itchy stretching skin, making sure you don’t run out as your body starts to change no matter what trimester you are in
£40.00
uk made
suitable for vegetarians
add to bag
Fantastic Skin Elastic Stretch Mark & Pregnancy Serum Fantastic Skin Elastic Stretch Mark & Pregnancy Serum
pregnancy
Fantastic Skin Elastic Stretch Mark & Pregnancy Serum softening + hydrating
£16.95 150ml (£13/100ml)
uk made
suitable for vegetarians
add to bag
Spritz for Bits Perineal Spray Spritz for Bits Perineal Spray
Birth
Spritz for Bits Perineal Spray Instant relief for perineal discomfort
£14.95 100ml (£14.95/100ml)
uk made
suitable for vegetarians
add to bag
Help prevent tearing during birth
Peri Prep Your Bits Perineal Massage Oil Peri Prep Your Bits Perineal Massage Oil
pregnancy
Peri Prep Your Bits Perineal Massage Oil Softening and moisturising oil for perineal massage, ideal from 35 weeks pregnant.
£14.50 30ml (£51.67/100ml)
uk made
suitable for vegetarians
add to bag
Birth Preparation Essentials Birth Preparation Essentials
pregnancy
Birth Preparation Essentials Mentally and physically prepare for the big day with this must-have collection.
£60.00
uk made
no palm oil
not tested on animals
can be recycled
add to bag
Just for Bits Duo + Perineal Massage Webinar Just for Bits Duo + Perineal Massage Webinar
pregnancy
Just for Bits Duo + Perineal Massage Webinar
£28.00
uk made
suitable for vegetarians
add to bag
Look After Your Bits Look After Your Bits
pregnancy
Look After Your Bits Worth over £61
£50.00
uk made
suitable for vegetarians
add to bag
25% off
Mum To Be Collection Mum To Be Collection
pregnancy
Mum To Be Collection Tackle pregnancy and motherhood skin challenges head-on with these award-winning essentials.
£48.70 £64.95
uk made
no palm oil
add to bag
Preparing for birth
save 20%
Third Trimester Essentials Collection Third Trimester Essentials Collection
pregnancy
Third Trimester Essentials Collection A thoughtful collection to help you mentally and physically prep for the big day ahead.
£44.00 £55.00
uk made
suitable for vegetarians
no palm oil
not tested on animals
can be recycled
add to bag
Birth Preparation Essentials Birth Preparation Essentials
pregnancy
Birth Preparation Essentials Mentally and physically prepare for the big day with this must-have collection.
£60.00
uk made
no palm oil
not tested on animals
can be recycled
add to bag
Complete Colostrum Harvesting Kit Complete Colostrum Harvesting Kit
pregnancy
Complete Colostrum Harvesting Kit This kit has been developed by our midwives so you can harvest colostrum from 37 weeks of pregnancy
£22.95
uk made
suitable for vegetarians
add to bag
Peri Prep Your Bits Perineal Massage Oil Peri Prep Your Bits Perineal Massage Oil
pregnancy
Peri Prep Your Bits Perineal Massage Oil Softening and moisturising oil for perineal massage, ideal from 35 weeks pregnant.
£14.50 30ml (£51.67/100ml)
uk made
suitable for vegetarians
add to bag
Spritz for Bits Perineal Spray Spritz for Bits Perineal Spray
Birth
Spritz for Bits Perineal Spray Instant relief for perineal discomfort
£14.95 100ml (£14.95/100ml)
uk made
suitable for vegetarians
add to bag
Colostrum Harvesting On Demand Webinar
Antenatal
Colostrum Harvesting On Demand Webinar
£5.95
add to bag
Preparing for a Caesarean Section On Demand Webinar
Preparing for a Caesarean Section On Demand Webinar
£5.95
add to bag
Perineal Massage On Demand Webinar
e-learning
Perineal Massage On Demand Webinar
£5.95
add to bag
Recovery from birth
Post-Partum Recovery Bundle Post-Partum Recovery Bundle
Birth recovery
Post-Partum Recovery Bundle Time to focus on care and repair
£50.00
uk made
no palm oil
not tested on animals
can be recycled
add to bag
C-Section Recovery Essentials C-Section Recovery Essentials
Birth recovery
C-Section Recovery Essentials Especially for the C-section Mamas out there—everything you need for recovery with a touch of care.
£50.00
uk made
suitable for vegetarians
add to bag
Postnatal Recovery following a Caesarean On Demand Webinar
Antenatal
Postnatal Recovery following a Caesarean On Demand Webinar
£5.95
add to bag
Recovery e-book Recovery e-book
Birth
Recovery e-book digital e-book
£5.95
add to bag
Price Match
Soak for Bits Bath Salts Soak for Bits Bath Salts
Birth recovery
Soak for Bits Bath Salts recovery after birth
£10.00 £24.50 750g
uk made
suitable for vegetarians
add to bag
Spritz for Bits Perineal Spray Spritz for Bits Perineal Spray
Birth
Spritz for Bits Perineal Spray Instant relief for perineal discomfort
£14.95 100ml (£14.95/100ml)
uk made
suitable for vegetarians
add to bag
Skin Stretching Trio - worth over £50 Skin Stretching Trio - worth over £50
pregnancy
Skin Stretching Trio - worth over £50 Our skin stretching trio will help soothe and hydrate tight, itchy stretching skin, making sure you don’t run out as your body starts to change no matter what trimester you are in
£40.00
uk made
suitable for vegetarians
add to bag
Fantastic Skin Elastic Stretch Mark & Pregnancy Serum Fantastic Skin Elastic Stretch Mark & Pregnancy Serum
pregnancy
Fantastic Skin Elastic Stretch Mark & Pregnancy Serum softening + hydrating
£16.95 150ml (£13/100ml)
uk made
suitable for vegetarians
add to bag
Just for Bits Duo + Perineal Massage Webinar Just for Bits Duo + Perineal Massage Webinar
pregnancy
Just for Bits Duo + Perineal Massage Webinar
£28.00
uk made
suitable for vegetarians
add to bag
Breastfeeding
Complete Colostrum Harvesting Kit Complete Colostrum Harvesting Kit
pregnancy
Complete Colostrum Harvesting Kit This kit has been developed by our midwives so you can harvest colostrum from 37 weeks of pregnancy
£22.95
uk made
suitable for vegetarians
add to bag
Colostrum Harvesting On Demand Webinar
Antenatal
Colostrum Harvesting On Demand Webinar
£5.95
add to bag
No Harm Nipple Balm For Breastfeeding No Harm Nipple Balm For Breastfeeding
New mum
No Harm Nipple Balm For Breastfeeding Nipple SOS balm - Soothing Cream for Breastfeeding
£12.50 30ml (£55/100ml)
uk made
no palm oil
add to bag
No Harm Nipple Balm Trio - worth over £37 No Harm Nipple Balm Trio - worth over £37
New mum
No Harm Nipple Balm Trio - worth over £37 soothing + protecting. Worth £37.50
£32.00
uk made
plastic free
add to bag
Breastfeeding Challenges + Practical Tips On Demand Webinar Breastfeeding Challenges + Practical Tips On Demand Webinar
Antenatal
Breastfeeding Challenges + Practical Tips On Demand Webinar
£5.95
add to bag
Breastfeeding Preparation + The Early Days On Demand Webinar
Antenatal
Breastfeeding Preparation + The Early Days On Demand Webinar
£5.95
add to bag
Caring for your newborns skin
Mega Mild Cleansing Baby Body Wash Mega Mild Cleansing Baby Body Wash
baby
Mega Mild Cleansing Baby Body Wash care + soothe
£7.95 200ml (£3.98/100ml)
uk made
no palm oil
add to bag
No Harm Bum Balm Trio No Harm Bum Balm Trio
baby
No Harm Bum Balm Trio A baby’s skin needs gentle and careful care as their skin flora and microbiome, formed of trillions of microbes, need to develop from birth to help support their immune system to fight off infections
£22.00
uk made
suitable for vegetarians
add to bag
Super Charged Skin Salve | Baby Cream for Dry Skin Super Charged Skin Salve | Baby Cream for Dry Skin
baby
Super Charged Skin Salve | Baby Cream for Dry Skin A little pot of magic for those areas of baby skin needing extra TLC.
£7.95 30g (£26.50/100g)
uk made
suitable for vegetarians
add to bag
Caring For Your Baby's Skin On Demand Webinar
Antenatal
Caring For Your Baby's Skin On Demand Webinar
£5.95
add to bag
Naturally good ingredients

Most women will find that their skin and hair become more sensitive in pregnancy.

It’s important that you avoid harsh ingredients that can irritate your newly sensitive skin.

We only use the very best ingredients that are safe and effective for you.

Shop our full range
My Expert Midwife